Hanna Lee Communications, Inc. Renamed Agency of Record for Leblon Cachaca to Leverage Brazil's 2014 World Cup Across Media Relations, Experiential Events and Social Media Marketing

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Dec 09, 2013, 03:01 ET

NEW YORK, Dec. 9, 2013 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning marketing agency that integrates traditional public relations with innovative social media marketing, today announces it has been renamed agency of record for Leblon USA. The company's products include its flagship Leblon Cachaca, the original pot-distilled Cachaca that created the premium Cachaca category in the U.S., Cedilla Acai Liqueur; and, Maison Leblon Reserva Especial, a single batch Cachaca aged for up to two years in French oak. The agency worked with Leblon several years ago to promote their "Legalize Cachaca" campaign, which ultimately earned Cachaca its own designation as an official spirit and a distinctive product of Brazil.

The yearlong program will leverage Brazil's hosting of the 2014 World Cup and includes media relations, mixology community outreach and experiential events. It also includes social media consulting for a 360-degree integrated marketing approach.

"Hanna Lee Communications is the best agency in the business," says Steve Luttmann, CEO and Founder, Leblon USA. "They have been our partners since the very beginning. They helped us launch and got the word out about our 'Legalize Cachaca' campaign. We're very excited to be back together for the World Cup."

"In the hospitality business, there's nothing more important than repeat customers. It's the same in PR," says Hanna Lee, President and Founder, Hanna Lee Communications. "We are looking forward to our second round with Leblon. With the 2014 World Cup fast approaching and Brazil top of mind, we're eager to leverage all of the excitement by making Leblon synonymous with this wonderful country and its unique spirit, Cachaca."

About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.

The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News' Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W³ Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.

Hanna Lee Communications' client experience includes the Manhattan Cocktail Classic, Campari, Louis Royer Cognac, Santa Teresa Rum, The Dead Rabbit, PAMA Pomegranate Liqueur, TINCUP American Whiskey, GRACE Restaurant and Pub, Leblon Cachaca, Cooper Spirits' Lock Stock & Barrel Rye Whiskey, Melibea Urban Mediterranean Restaurant, Atsby Vermouth, Pisco Control C, Sobieski Vodka, Marie Brizard Liqueurs, Michael's New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, San Domenico New York (now SD26), Japan Week, Wines of Croatia, Terra Andina Chilean Wines, Mionetto Wines, G7 Portuguese Wine Consortium and others.

Hanna Lee Communications is active on social media where it shares agency, client and industry news:
Facebook: www.facebook.com/HannaLeeCommunications
Twitter: @hannaleenyc
LinkedIn: http://linkd.in/1jDWBkl
Pinterest: @hannaleenyc
Instagram: @hannaleenyc
For more information, please visit www.hannaleecommunications.com

Media Contacts:
Hanna Lee or Jen Neugeboren
Hanna Lee Communications, Inc.
[email protected]
[email protected]

SOURCE Hanna Lee Communications, Inc.