HAMM & BRIE, FOUND ALONGSIDE OTHER INGREDIENTS IN THE FRIDGE, STAR IN TEASER FOR HELLMANN'S MAYONNAISE BIG GAME COMMERCIAL

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Feb 01, 2023, 09:03 ET

The award-winning actors Jon Hamm & Brie Larson will show viewers how they can 'Make Taste, Not Waste' during commercial

ENGLEWOOD CLIFFS, N.J., Feb. 1, 2023 /PRNewswire/ -- Hellmann's Mayonnaise revealed the stars of its Big Game commercial today, in a teaser featuring award-winning actors Jon Hamm and Brie Larson comically – and unexpectedly – found inside a refrigerator. The teaser leaves viewers wondering why Jon Hamm and Brie Larson are in a fridge, which will be answered with Hellmann's :30 second spot.

Hellmann's commercial will highlight the important issue of food waste at home, encouraging people to do more with what's in their fridge and 'Make Taste, Not Waste.' The Big Game marks the second most wasteful food day of the year in the U.S., second only to Thanksgiving. In addition, 40% of all food in the U.S. is wasted each year and approximately 40% of that food waste happens at home.

"We're so excited to have award-winning actors Jon Hamm and Brie Larson star in our Big Game commercial this year," said Ben Crook, Vice President/GM, Dressings & Condiments (NA) at Unilever. "With names like Hamm & Brie, there are no better partners to help us inspire viewers to think creatively about the ingredients found in the fridge at a moment like the Big Game, the second most wasteful food day of the year in the U.S."

The commercial is created by Wunderman Thompson. For more information leading up to the game, please visit www.Hellmanns.com.

About Unilever North America

Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann's, Magnum, Axe, Ben & Jerry's, Degree, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

— improving the health of the planet;
— improving people's health, confidence and wellbeing; and
— contributing to a fairer and more socially inclusive world.

While there is still more to do, in the past year we're proud to have achieved sector leadership in S&P's Dow Jones Sustainability Index, 'Triple A' status in CDP's Climate, Water and Forest benchmarks, and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey for the eleventh consecutive year.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

Media Contact:
Lauren Murphy
[email protected]

SOURCE Hellmann's