Hallmark To Give Away Additional One Million Cards After Overwhelming Response to Original Announcement

Free card packs help people send paper hugs to those who need it most

News provided by

Mar 30, 2020, 05:00 ET

KANSAS CITY, Mo., March 30, 2020 /PRNewswire/ -- Hallmark Cards, Inc. announced today that it is doubling its one million card giveaway to two million cards after an overwhelmingly enthusiastic response from people who want to put more care into the world.

Within just a few days, Hallmark gave away the first one million cards, prompting the company to double down on its commitment to helping people connect. A card is a simple but meaningful way to tell someone you care during this time of social distancing.

"At Hallmark, we know how important it is to stay connected to each other and to acknowledge, support and thank the people around us, especially right now," said Lindsey Roy, CMO of Hallmark. "We are inspired by how many people are using these cards to spread encouragement, love and gratitude around the country."

Anyone in the continental U.S. can go to Hallmark.com/CareEnough and sign-up to receive a free three-card pack, while supplies last. No purchase necessary. Kindness and intent to put more caring in the world is all you need to participate.

Check out stories of caring and share your own using #CareEnough. Visit Hallmark.com/CareEnough to learn more and to request your free cards.

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.