Hallmark Introduces New Paper Wonder Greeting Cards to Help People Bring Holiday Wishes to Life

New intricately-crafted holiday cards unfold, pop, and expand to reveal a distinctive surprise

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Dec 03, 2018, 09:07 ET

KANSAS CITY, Mo., Dec. 3, 2018 /PRNewswire/ -- This holiday season, Hallmark is launching Paper Wonder greeting cards to help people capture the magic of the most wonderful time of the year and share it with people they love. Each beautifully crafted Paper Wonder card comes to life through clever folds, surprising pops, and artistic details that reveal an intricate holiday scene and inspire people to spread cheer with others.

"This time of year, people are looking to Hallmark and to greeting cards as a way to connect with loved ones and share joy by creating special moments near and far," said Lindsey Roy, chief marketing officer – Hallmark Greetings. "Paper Wonder cards are the perfect way to show people how much you care with a special, personal touch that can be displayed and remembered throughout the holiday season."

Each Paper Wonder card adds a new dimension to holiday greetings and tells a unique story through memorable paper craft artwork that allows the card to double as a holiday decoration. Now available everywhere Hallmark products are sold, Paper Wonder holiday cards include a diverse collection of paper craft that inspires people to explore, discover and share with loved ones. Paper Wonder cards offer something for everyone with more than 20 different designs in five different formats.

This holiday season, Hallmark is introducing a new national marketing campaign aimed at inspiring people to share the wonder of the season with Paper Wonder cards. Hallmark's holiday TV commercial, which will air on the Hallmark Channel, is now viewable on Hallmark's YouTube channel. Other marketing tactics this holiday season include social/online video, influencer social posts, interactive digital ads, streaming audio and radio ads.

Christmas is the largest holiday for sending greeting cards in the United States with approximately 1.6 billion cards sent industry-wide. Hallmark has more than 2,000 Christmas cards available this year. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit Hallmark.com/PaperWonder to watch the commercial, shop for cards online or find the nearest store.

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.