The hair styling products market in Europe is fragmented, and the degree of fragmentation will accelerate during the forecast period. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
The innovation and portfolio extension leading to product premiumization, rise in the number of fashion-conscious consumers, and rise in online sales of hair styling products will offer immense growth opportunities. However, factors such as the availability of counterfeit products may threaten the growth of the market.
The report also covers the following areas:
Hair Styling Products Market in Europe 2022-2026: Segmentation
By product, the hair styling products market in Europe has been segmented into HCGP, Hair Styling Spray, and Dry Shampoo. The HCGP segment will have significant market share growth during the forecast period. The market for hair cream, hair gel, hair pomade, paste, and heat protectant is expected to grow in Europe during the forecast period. This is mainly due to the growing awareness about the product and the increasing demand among the male population for hair styling and grooming products. Moreover, consumers are increasingly becoming aware of several benefits of hair styling products.
By geography, the hair styling products market in Europe has been segmented into Germany, UK, France, Spain, and Italy. Germany will account for the largest market share growth during the forecast period.
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Hair Styling Products Market in Europe 2022-2026: Vendor Analysis
To help businesses improve their market position, Technavio's report provides a detailed analysis of around 25 vendors operating in the market. Some of the major vendors of the hair styling products market in Europe include Beiersdorf AG, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, LOreal SA, Mandom Corp., Mountain Valley Springs India Pvt. Ltd., Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group. The key offerings of some of these vendors are mentioned below:
- Beiersdorf AG - The company offers hair styling product brands such as Nivea , Labello, Eucerin.
- Church and Dwight Co. Inc. - The company offers hair styling product brands such as Nair and Spinbrush.
- Henkel AG and Co. KGaA - The company offers hair styling products such as Syoss.
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Hair Styling Products Market in Europe 2022-2026: Key Highlights
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will assist hair styling products market growth in Europe during the next five years
- Estimation of the hair styling products market size in Europe and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the hair styling products market in Europe
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of hair styling products market vendors in Europe
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Hair Styling Products Market In Europe Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.87% |
Market growth 2022-2026 |
USD 1.43 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.15 |
Regional analysis |
Germany, UK, France, Spain, and Italy |
Performing market contribution |
Germany at 36% |
Key consumer countries |
Germany |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Beiersdorf AG, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, LOreal SA, Mandom Corp., Mountain Valley Springs India Pvt. Ltd., Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Table of Contents
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2021
- Market outlook: Forecast for 2021 - 2026
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- HCGP - Market size and forecast 2021-2026
- Hair styling spray - Market size and forecast 2021-2026
- Dry shampoo - Market size and forecast 2021-2026
- Market opportunity by Product
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- Germany - Market size and forecast 2021-2026
- UK - Market size and forecast 2021-2026
- France - Market size and forecast 2021-2026
- Spain - Market size and forecast 2021-2026
- Italy - Market size and forecast 2021-2026
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Beiersdorf AG
- Church and Dwight Co. Inc.
- Henkel AG and Co. KGaA
- LOreal SA
- Mandom Corp.
- Mountain Valley Springs India Pvt. Ltd.
- Njord
- The Estee Lauder Co. Inc.
- The Procter and Gamble Co.
- Unilever Group
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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