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Hair Styling Products Market in APAC to Record 5.34% of Growth Rate in 2022| Evolving Fashion Trends in Hair Styling to Boost Growth |17000+ Technavio Reports

Technavio (PRNewsfoto/Technavio)

News provided by

Technavio

Feb 15, 2022, 11:15 ET

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NEW YORK, Feb. 15, 2022 /PRNewswire/ -- The hair styling products market in APAC is fragmented and the vendors are deploying growth strategies such as acquiring smaller and regional players to enhance their global reach to compete in the market. The hair styling products market report in APAC also offers information on several market vendors, including Beiersdorf AG, Kao Corp., LOreal SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC among others. The hair styling products market in APAC is set to grow by USD 1.61 billion from 2021 to 2026, progressing at a CAGR of 6.04% as per the latest market report by Technavio.

Technavio has announced its latest market research report titled Hair Styling Products Market in APAC by Product and Geography - Forecast and Analysis 2022-2026
Technavio has announced its latest market research report titled Hair Styling Products Market in APAC by Product and Geography - Forecast and Analysis 2022-2026

For information on all major vendors of the Hair Styling Products Market - Request a free sample report.

Hair Styling Products Market in APAC 2022-2026: Scope

 Our hairstyling products market in the APAC report covers the following areas:

  • Hair Styling Products Market in APAC size
  • Hair Styling Products Market in APAC trends
  • Hair Styling Products Market in APAC industry analysis

 Hair Styling Products Market in APAC 2022-2026: Driver & Challenges

The evolving fashion trends in hair styling is one of the key factors driving growth in the hair styling products market in APAC.  Fashion trends play an important role in influencing customers to purchase hair styling products. The fashion industry has introduced many trends in hair styling, such as hairstyles for daily and party looks, hairstyles for thin and thick hair, vintage hairstyles, celebrity-look-alike hairstyles, and hairstyles for weddings and festivals. This allows manufacturers to develop hair styling products as per the demand from hair salon professionals and consumers. The trend of personal grooming and fashion consciousness among the youth and millennials positively affects sales by manufacturers of personal care products. Celebrity endorsement is a marketing strategy employed by most manufacturers. Also, men are increasingly becoming beauty conscious globally. This evolving consumer behavior has also led to a rise in demand for hair styling products, which will positively influence the growth of the hair styling products market in APAC.

However, the availability of counterfeit products will challenge the growth of the market participants - Growing market prospects for hair styling products and the surging demand for these products drive the market for counterfeit hair styling products. Counterfeits are made from low-quality raw materials, which can cause hair damage. The growing penetration of e-commerce across geographies is propelling the sales of counterfeit products. Customers find it challenging to distinguish genuine products from counterfeit products, as they look similar. Counterfeit products are in high demand because of their low price. The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine global vendors. To meet such challenges, global players are compelled to price their products at low rates, which pull down their profit margins and the value sales proportion of the hair styling products market in APAC. The low price of counterfeit hair styling products is a huge challenge for vendors of branded hair styling products.

To know more about drivers, trends & challenges -Download a free sample now!

Hair Styling Products Market in APAC 2022-2026: Segmentation

  • Product
    • HCGP
    • Hair Styling Spray
    • Dry Shampoo
  • Geography
    • China
    • Japan
    • India
    • Australia
    • Rest of APAC

Hair Styling Products Market in APAC 2022-2026:  Value Chain Analysis

The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period. The value chain of the hair styling products market in APAC includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence. To know more - Download a free sample now!

Hair Styling Products Market in APAC 2022-2026: Key Highlights

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will assist the hair styling products market in APAC growth during the next five years
  • Estimation of the hair styling products market in APAC size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the hair styling products market in APAC
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of the hair styling products market in APAC vendors

Subscribe to our "Lite Plan" billed annually at USD 3000 that enables you to download 3 reports/year and view 3 reports/month.

Related Reports:
Hair Spray Market  -The hair spray market share should rise by USD 3.78 billion from 2020 to 2025 at a CAGR of 10.27%. Download a free sample now!

Hair Care Market in Colombia - The haircare market share in Colombia is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. Download a free sample now!

Hair Styling Products Market In APAC Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.04%

Market growth 2022-2026

USD 1.61 billion

Market structure

Fragmented

YoY growth (%)

5.34

Regional analysis

China, Japan, India, Australia, and Rest of APAC

Performing market contribution

China at 29%

Key consumer countries

China, Japan, India, Australia, and Rest of APAC

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Beiersdorf AG, Kao Corp., LOreal SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table Of Contents :

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2021
  • Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • HCGP - Market size and forecast 2021-2026
  • Hair styling spray - Market size and forecast 2021-2026
  • Dry shampoo - Market size and forecast 2021-2026
  • Market opportunity by Product

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • China - Market size and forecast 2021-2026
  • Japan - Market size and forecast 2021-2026
  • India - Market size and forecast 2021-2026
  • Australia - Market size and forecast 2021-2026
  • Rest of APAC - Market size and forecast 2021-2026
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Beiersdorf AG
  • Kao Corp.
  • LOreal SA
  • Oriflame Holding AG
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Unilever Group
  • Wella Operations US LLC

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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