Hair dryer market size to grow by USD 1,962.02 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 11, 2023 /PRNewswire/ -- The global hair dryer market size is estimated to increase by USD 1,962.02 million between 2022 and 2027. The market's growth momentum will progress at a CAGR of 5.01% - Request a sample report

Global hair dryer market – Vendor analysis

Vendor offerings -

• Beauty by Imagination Inc. - The company offers hair dryers under two brands, namely Bio Ionic and Salona.
• Conair Corp. - The company offers hair dryers such as natural texture styling system, turbo dryer, comabt dryer, shine dryer, frizz-free pro dryer, double ceramic dryer, and full body and shine pro hair dryer.
• Dolphy India Pvt. Ltd. - The company offers wall and table-mounted hair dryer and black ABS hair dryer.
• Dyson Technology India Pvt. Ltd. - The company offers supersonic hair dryer for various hair styling purposes in colors such as blue and pink.
• For details on vendors and their offerings – Buy the report!

Vendor landscape -

The global hair dryer market is fragmented, with the presence of a substantial number of international players as well as a few small-scale regional players. A few prominent vendors that offer hair dryer in the market are Beauty by Imagination Inc., Bio Ionic , Conair Corp., Dolphy India Pvt. Ltd., Dyson Technology India Pvt. Ltd., Elchim Spa, Havells India Ltd., IkonicWorld, John Paul Mitchell Systems, Koninklijke Philips NV, Ligo Electric SA, Orchids International, Panasonic Holdings Corp., Parlux Spa, Revlon Consumer Product Corp., Skyline Home Appliances, Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., T3 Micro Inc., and Procter and Gamble and others.

The market will witness the entry of several new players during the forecast period. This, in turn, will intensify the level of competition among the existing players at a moderate rate during the forecast period.

Global hair dryer market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global hair dryer market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (corded hair dryers and cordless hair dryers) and end-user (professional usage and individual usage). 

• The market share growth of the corded hair dryers segment will be higher than the other segments during the forecast period. The popularity of corded hair dryers is increasing due to factors such as product innovation and design, low cost, low weight, improved results, and low time and power consumption. This, in turn, will drive the market's growth during the forecast period.

Geography overview
Based on geography, the global hair dryer market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global hair dryer market.

• APAC is estimated to account for 38% of the growth of the global market during the forecast period. The beauty and salon industry is growing at a significant pace in several countries across APAC owing to the entry of global players such as Toni and Guy, Jean-Claude Biguine Salon and Spa, and Saks Hair and Beauty salons. In addition, manufacturers are introducing advanced hair dryers in the region. These factors will drive the regional market growth during the forecast period. 

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Global hair dryer market – Market dynamics

Leading drivers - The increasing demand for low-cost hair dryers is driving the growth of the global hair dryers market. Many small players are manufacturing low-cost hair dryers that are comparable with branded hair dryers. They are mostly available at drugstores and online stores. These hair dryers are generally preferred used by individual users. Therefore, the rise in the number of affordable and advanced hair dryers is fueling the hair dryer market during the forecast period.

Key Trends - The growing popularity of tourmaline hair dryers is a key trend in the market. Tourmaline is a semi-precious stone that has natural ionic and infrared properties. It is generally used in irons, curling irons, and hair dryers and saves time and energy. The popularity of tourmaline hair dryers is increasing, as they are suitable for all hair types and are lightweight. In addition, manufacturers are introducing newer models of tourmaline hair dryers in various price categories. Therefore, the growing popularity of tourmaline hair dryers is supporting the growth of the market.

Major challenges - A fragmented market with slow industry growth is a major challenge for the global hair dryer market's growth. The global hair dryer market is highly fragmented and unorganized, with the presence of a few global players and many local players. This leads to price wars among sellers. Global players face competition from local players in emerging and developing markets. The global dryer market has matured in developed countries such as the US, Germany, France, Canada, South Korea, and Italy. The growth of the market in these countries is slow due to the early penetration of hair dryers. Moreover, the replacement rate of hair dryers is also low, as the average life of a hair dryer is 2- 4 years. These factors restrict the growth opportunities for sellers in developed countries.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this hair dryer market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hair dryer market between 2023 and 2027
• Precise estimation of the size of the hair dryer market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the hair dryer market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hair dryer market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hair dryer market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data table on global hair dryer market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 End User Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End User Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Corded hair dryers - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Corded hair dryers - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Corded hair dryers - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Corded hair dryers - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Corded hair dryers - Year-over-year growth 2022-2027 (%)

• 6.4 Cordless hair dryers - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Cordless hair dryers - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Cordless hair dryers - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Cordless hair dryers - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Cordless hair dryers - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Professional usage - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Professional usage - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Professional usage - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Professional usage - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Professional usage - Year-over-year growth 2022-2027 (%)

• 7.4 Individual usage - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Individual usage - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Individual usage - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Individual usage - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Individual usage - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 55: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Brazil - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Brazil - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Beauty by Imagination Inc. 
• Exhibit 108: Beauty by Imagination Inc. - Overview
• Exhibit 109: Beauty by Imagination Inc. - Product / Service
• Exhibit 110: Beauty by Imagination Inc. - Key offerings

• 12.4 Conair Corp.
• Exhibit 111: Conair Corp. - Overview
• Exhibit 112: Conair Corp. - Product / Service
• Exhibit 113: Conair Corp. - Key offerings

• 12.5 Dolphy India Pvt. Ltd. 
• Exhibit 114: Dolphy India Pvt. Ltd. - Overview
• Exhibit 115: Dolphy India Pvt. Ltd. - Product / Service
• Exhibit 116: Dolphy India Pvt. Ltd. - Key offerings

• 12.6 Dyson Technology India Pvt. Ltd. 
• Exhibit 117: Dyson Technology India Pvt. Ltd. - Overview
• Exhibit 118: Dyson Technology India Pvt. Ltd. - Product / Service
• Exhibit 119: Dyson Technology India Pvt. Ltd. - Key offerings

• 12.7 Elchim Spa
• Exhibit 120: Elchim Spa - Overview
• Exhibit 121: Elchim Spa - Product / Service
• Exhibit 122: Elchim Spa - Key offerings

• 12.8 Havells India Ltd.
• Exhibit 123: Havells India Ltd. - Overview
• Exhibit 124: Havells India Ltd. - Business segments
• Exhibit 125: Havells India Ltd. - Key news
• Exhibit 126: Havells India Ltd. - Key offerings
• Exhibit 127: Havells India Ltd. - Segment focus

• 12.9 IkonicWorld
• Exhibit 128: IkonicWorld - Overview
• Exhibit 129: IkonicWorld - Product / Service
• Exhibit 130: IkonicWorld - Key offerings

• 12.10 John Paul Mitchell Systems 
• Exhibit 131: John Paul Mitchell Systems - Overview
• Exhibit 132: John Paul Mitchell Systems - Product / Service
• Exhibit 133: John Paul Mitchell Systems - Key offerings

• 12.11 Koninklijke Philips NV 
• Exhibit 134: Koninklijke Philips NV - Overview
• Exhibit 135: Koninklijke Philips NV - Business segments
• Exhibit 136: Koninklijke Philips NV - Key news
• Exhibit 137: Koninklijke Philips NV - Key offerings
• Exhibit 138: Koninklijke Philips NV - Segment focus

• 12.12 Ligo Electric SA
• Exhibit 139: Ligo Electric SA - Overview
• Exhibit 140: Ligo Electric SA - Product / Service
• Exhibit 141: Ligo Electric SA - Key offerings

• 12.13 Orchids International 
• Exhibit 142: Orchids International - Overview
• Exhibit 143: Orchids International - Product / Service
• Exhibit 144: Orchids International - Key offerings

• 12.14 Panasonic Holdings Corp. 
• Exhibit 145: Panasonic Holdings Corp. - Overview
• Exhibit 146: Panasonic Holdings Corp. - Business segments
• Exhibit 147: Panasonic Holdings Corp. - Key news
• Exhibit 148: Panasonic Holdings Corp. - Key offerings
• Exhibit 149: Panasonic Holdings Corp. - Segment focus

• 12.15 Parlux Spa
• Exhibit 150: Parlux Spa - Overview
• Exhibit 151: Parlux Spa - Product / Service
• Exhibit 152: Parlux Spa - Key offerings

• 12.16 Revlon Consumer Product Corp. 
• Exhibit 153: Revlon Consumer Product Corp. - Overview
• Exhibit 154: Revlon Consumer Product Corp. - Business segments
• Exhibit 155: Revlon Consumer Product Corp. - Key offerings
• Exhibit 156: Revlon Consumer Product Corp. - Segment focus

• 12.17 Procter and Gamble
• Exhibit 157: Procter and Gamble - Overview
• Exhibit 158: Procter and Gamble - Business segments
• Exhibit 159: Procter and Gamble - Key offerings
• Exhibit 160: Procter and Gamble - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 161: Inclusions checklist
• Exhibit 162: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 163: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 164: Research methodology
• Exhibit 165: Validation techniques employed for market sizing
• Exhibit 166: Information sources

• 13.5 List of abbreviations 
• Exhibit 167: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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