Haggar Announces Strategic Licensing Agreement with Bernette Textile Company for Men's Sweaters

DALLAS, Dec. 19, 2016 /PRNewswire/ -- Haggar Clothing Co. announced today that it has entered into a licensing agreement with Bernette Textile Company for men's sweaters. The agreement includes exclusive rights for Bernette to design, produce and sell men's sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and on haggar.com in fall 2017.

Michael Stitt, Chief Executive Officer of Haggar said, "As Haggar celebrates our 90^th year, our partnership with Bernette Textiles further strengthens our product portfolio. Bernette's mission, vision and history align with ours, and both companies are committed to delivering the highest quality apparel, innovation and exceptional value for the consumer. We are excited to have Jeff Siskind and his team on board."

"Licensing Haggar sweaters is a natural fit for Bernette," said Jeff Siskind, Bernette Textile Company President. "Since our inception 75 years ago, sweaters has been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high quality product, is consistent with our business model. We are thrilled by the opportunity to market and represent Haggar, an iconic heritage brand."

Bernette also has licenses with Coleman, The American Outdoorsman, US Polo Assn, Tricots St Raphael and ArgyleCulture.

About Haggar Clothing Co.
Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men's fine dress pants and slacks, into one of the most recognized and original apparel brands in the market. Haggar coined the term "slacks" in 1938 and has continued to lead menswear innovation and technology for the last 90 years. For more on Haggar, visit haggar.com.

About The Bernette Textile Company
Bernette Textile Company (a third-generation company established in 1942 by Jack Siskind) and The Castlewood Group (established in 1991 by its original founders Henry Sutton and Nicholas Koles) together thrive on uninterrupted leadership, stability, continuity, and an "execute to perform" corporate culture. The companies manufacture products under several owned brands, private label brands and prominent licensed brands. The company has maintained steady growth, demonstrating their ability to remain competitive yet conservative in even the most difficult economic climate.

Haggar Media Contact:
Shelly Hairston
QMobius for Haggar
[email protected]
(724) 301-8956

SOURCE Haggar Clothing Co.

Related Links

http://www.haggar.com