HADA LABO TOKYO™ Anti-Aging Facial Mask voted PRODUCT OF THE YEAR by 40,000 consumers

ORCHARD PARK, N.Y., Feb. 11, 2015 /PRNewswire/ -- Hada Labo Tokyo™ Ultimate Anti-Aging Facial Mask, an innovative hydrating anti-aging sheet mask, has been named Product of the Year for 2015 in the Anti-Aging skincare category.  Product of the Year is the world's largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. 

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, Managing Director, Product of the Year USA. "The purpose of Product of the Year is to guide consumers to the best products in their market and reward manufacturers for quality and innovation."

Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Winners in categories such as food, beverages, personal care, and household care are chosen through the TNS survey of 40,000 consumers.   

"The true honor in being named Product of the Year comes from the fact that it's consumer-voted. Consumers are increasingly discerning and very well educated on the products in a crowded market, so their endorsement is invaluable to our brand. This award is a tribute to our creativity and passion for bringing high-impact innovation to the anti-aging skincare category," said Katherine Tocheff, Director of Marketing and Innovation for The Mentholatum Company.

"We have had an outstanding response from consumers since the introduction of the brand, and the Product of the Year Award distinction will give even more beauty shoppers confidence to try the Ultimate Anti-Aging Facial Mask," said Jean Legros, VP Sales and Marketing for The Mentholatum Company.

The Hada Labo Tokyo™ Ultimate Anti-Aging Facial Mask is a one of a kind spa treatment at home, a 100% cotton sheet mask that drenches skin in a full bottle's worth of anti-aging serum to instantly boost hydration, smooth fine lines and visibly refresh skin in just 10 minutes. The mask is available at target.com, Ulta, ulta.com and Walgreens, $15 for four masks.

The complete list of 30 winners selected to receive the 2015 Product of the Year title can be found at www.productoftheyearusa.com.

About Hada Labo Tokyo™
Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers. It is a new generation of lightweight and deeply hydrating anti-aging solutions powered by a unique water binding ingredient – Super Hyaluronic Acid™ - to deeply replenish skin with superior hydration, re-plump lines and wrinkles and restore its youthful bounce. Hadalabotokyo.com

About The Mentholatum Company
The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, and dedicated to providing effective solutions to consumers' personal needs.

About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years.  For more information, visit www.productoftheyearusa.com.

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SOURCE Hada Labo Tokyo

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