Guthy-Renker Honored With Nine ERA Moxie Awards For Year's Best Direct Marketing Campaigns

SANTA MONICA, Calif., Oct. 2, 2013 /PRNewswire/ -- The Electronic Retailing Association (ERA) honored Guthy-Renker with nine Moxie Awards at the 2013 ERA Moxie Awards Gala on Thursday, September 26, 2013. The 2013 Gala pays tribute to the year's best direct response campaigns and marks 20 years of recognition for Guthy-Renker's infomercials. Since the company's initial award in 1993, Guthy-Renker has been presented with 91 prestigious Moxie Awards.

Guthy-Renker's Meaningful Beauty infomercial, produced by Lieberman Productions, received the coveted Best Long Form award as well as the award for Best Celebrity Presenter for Cindy Crawford who helped create the anti-aging skincare line. Guthy-Renker's infomercial for Proactiv+, the new breakthrough acne system, also received two highly sought-after awards: Best Long Form Beauty and Best Long Form Corporate Branding. 

Guthy-Renker's digital prowess also received recognition when Meaningful Beauty earned additional awards for Best Direct Response Website and Best Mobile Marketing Campaign, helping establish Guthy-Renker as a pioneer in new developments of mobile marketing and commerce.

"This year's Moxie Award Gala comes days before Guthy-Renker's 25^th anniversary and we are proud and humbled by the continuous recognition for our television campaigns," said Greg Renker, co-founder and co-chairman of Guthy-Renker. "Earning more than 90 awards in 20 years is no small feat but is possible thanks to a staff of individuals dedicated to producing infomercials that mirror the quality and innovation in our products."

Guthy-Renker received 20 total nominations in thirteen different categories for  Proactiv^®, Meaningful Beauty^® and WEN^® Hair Care this year and won nine awards in the following categories: 

Best Long Form of the Year Over $250K
Meaningful Beauty - Guthy-Renker

Best Celebrity Presenter 
Cindy Crawford, Meaningful Beauty 4 - Guthy-Renker

Best DR Radio Campaign
Proactiv: "Girl Talk" - Guthy-Renker

Best DR Website
Meaningful Beauty 4 - Guthy-Renker

Best Long Form DR Corporate Branding
Proactiv+ - Guthy-Renker

Best Long Form, Beauty
Proactiv+ - Guthy-Renker

Best Mobile Marketing Campaign
Meaningful Beauty 4 - Guthy-Renker

Best Short Form, Beauty
Proactiv: Dark Spot Focus on Value - Guthy-Renker

Best Short Form, International DRTV Production
Proactiv Japan: Cleansing Brush - Guthy-Renker

The ERA Moxie Awards were held in conjunction with the Electronic Retailing Association's 2013 ERA D2C Convention, where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace.

About Guthy-Renker LLC

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries.  Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry. 

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus. 

More than sixteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; Hong Kong; and Gurgaon, India.

SOURCE Guthy-Renker LLC

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