GSM's Service Overflow Ensures Inbound Service Calls Come First

HOUSTON, Oct. 8, 2018 /PRNewswire/ -- GSM, a full-service marketing company specializing in omnichannel, digital, and direct solutions for the automotive industry, is releasing a new product this month. Service Overflow is an inbound call solution that helps dealers both personalize the customer experience and earn customer loyalty. Service Overflow benefits a dealership's business because it puts an end to lost appointments by ensuring inbound service calls remain answered.

During peak designated times pre-selected by dealers, Service Overflow trained professionals handle all incoming calls to a dealership with capabilities designed to take care of everything, from scheduling service appointments to gathering hot leads, providing significant value and substantial revenue capture attached to inbound customer calls.

On average*, five missed GSM dealer service calls per day can add up to a total of $313,560 of lost revenue annually. The Service Overflow solution puts an end to lost appointments and saves Service Advisors time, setting them up to quickly address and return high-priority calls and helps them to identify high-interest consumers.

Inbound calls typically convert to 10-15 times more revenue than web leads, making this solution exceptionally important for dealerships¹. With the ability to capture every call—especially outside of regular business hours—dealers can better measure and optimize the performance of their digital advertising, website, and offline marketing. This service ultimately helps generate higher call conversion while decreasing the Cost-Per-Lead (CPL).

GSM President, Shelley Washburn is proud to provide GSM's customers with omnichannel solutions for every stage of the marketing funnel. "Our new Service Overflow solution helps improve conversion rates for leads already engaged with a dealership. This gives dealers a great advantage, and helps them to recapture potentially significant revenue loss from missed calls."

Service Overflow supplies dealers with current weekly and monthly customer data and reporting. This detailed information can be requested on-demand and includes reporting on all inbound calls received and their handle time. Customer-level detailed reporting arms businesses with a big picture view of the origin of their leads, and helps them best determine how effective their marketing campaigns are at reaching their consumer target and driving ROI.

This new business solution from GSM provides dealers the ability to improve their omnichannel, customer-centric approach further by improving results from other channels, while also acquiring and retaining more consumers.

About GSM

GSM is a full-service marketing company specializing in omnichannel solutions for our automotive partners. We have a passion for our client's success. From customer acquisition and retention programs to lead-generating marketing campaigns, we do whatever it takes to offer the best solutions, the most impactful results, and legendary customer service. GSM is part of The Friedkin Group, a consortium of automotive, hospitality, entertainment, golf and adventure companies led by Chairman and CEO Dan Friedkin.

CONTACT:
Devyn Pels
[email protected]

¹ BIA/Kelsey
*Calculations based on GSM Proprietary Data

SOURCE GSM

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