Growth in Mobile Use Paves The Way: National Gift Card Draws on Tech Advances to Offer Rewards in Real Time
Four-year trend dovetails with wireless expansion and millennial penchant to get it now
CRYSTAL LAKE, Ill., March 24, 2016 /PRNewswire-USNewswire/ -- With 9 out of 10 U.S. adults owning a cell phone and global cell phone use projected to top 5 billion by 2019, National Gift Card Corp. is leveraging this trend with its smart mobile gift card solution that works for virtually any small or large businesses through its proprietary Application Programming Interface (API). The relatively new solution provides customers with electronic gift cards in real time.
Specifically, the gift card API allows B2B program buyers and clients in the loyalty, rewards, incentive, benefit and membership industries to quickly integrate with NGC's vast gift card catalog and send eGift cards in real time to program participants in the U.S., Canada and Europe.
According to National Gift Card President Eric Thiegs, "For the fourth consecutive year, we continue to see significant growth in our mobile and eGift card sector with more and more clients looking to enhance their existing plastic gift card platforms with mobile-friendly options for digital redemption just as Millennials and younger recipients make it known that they prefer their rewards delivered now, in real time."
Thiegs noted that, in addition to the increased speed advantage, the API offers organizations a new degree of operational ease for rewards program administrators. "We manage all of the real-time operational aspects of connecting with the retailers' processors, activating the eGift cards, and even helping to deliver the final eGift cards via a branded program email to reward recipients," he said.
Since its launch, NGC's gift card API has experienced steady growth in digital gift card sales, together with its traditional plastic gift card fulfillment solutions that currently service more than 2,000 B2B client accounts in the U.S., Canada, and Europe. The gift card API offers customers a choice of more than 200 retailers, including such popular brands as iTunes, Starbucks, Digital VISA, Amazon, Target, GameStop and Best Buy.
To learn more about the API and how it can benefit incentive and loyalty programs, please visit http://www.giftcardapi.com.
About National Gift Card Corp.: National Gift Card Corp. (NGC) is the leading marketer and supplier of gift cards for use in loyalty, incentive and rewards programs. The agency offers a wide variety of retail, restaurant and prepaid cards along with secure online ordering, distribution, fulfillment services, a Gift Card API and customized programs designed to reach each client's specific objectives. NGC continues to develop innovative technology solutions and delivers the best value to its customers. National Gift Card operates across the U.S. and in Canada, and in the United Kingdom and across Europe as NGC Corp. Europe, Ltd. National Gift Card Corp. is headquartered in Illinois. To learn more about National Gift Card Corp., visit http://www.ngc-group.com or call +1.888.472.8747.
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CONTACT: Sue Voyles – Logos Communications
734.667.2005
[email protected]
SOURCE National Gift Card Corp.
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