GREY GOOSE® Vodka Serves Up "The Winning Shot" At The 2015 US Open Tennis Championships
Iconic vodka transforms Manhattan into a tennis court the size of the city to celebrate one of summer's most anticipated events
CORAL GABLES, Fla., Sept. 2, 2015 /PRNewswire/ -- GREY GOOSE® vodka, known for celebrating the "World's Best," toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, GREY GOOSE transforms Manhattan's grid into a tennis court the size of the city, bringing the daytime action of the US Open to night life off the court with a series of legendary private after-parties located at premium 'Winning Shot' venues across New York City.
The US Open brings an unmatched level of excitement to New York City every summer. While the majority of the action of the US Open typically only takes place in Queens, this year, GREY GOOSE infuses the spirit of the US Open into Manhattan with 'The Winning Shot'. On each day of the US Open finals, GREY GOOSE will celebrate winning shots hit by world-class players on the court. The location of these exceptional shots will then be translated onto Manhattan's grid system, where GREY GOOSE will surprise individuals (21+) with extraordinary private after-parties. Individuals can receive alerts and RSVP at winningshot.greygoose.com. Combining the GREY GOOSE spirit with New York's long history of love for tennis, 'The Winning Shot' will be a remarkable surprise for everyone in the city.
"GREY GOOSE honors those who Fly Beyond® in their athletic endeavors and acknowledges their extraordinary paths to achievement," said Tom Swift, VP Managing Director, GREY GOOSE vodka. "We look forward to providing US Open spectators and enthusiasts across New York City with the opportunity to celebrate these individuals' wins, and be a real part of the excitement both on and off the court with us through 'The Winning Shot'."
With the return of the US Open comes the GREY GOOSE Honey Deuce, a fan favorite at the US Open and a refreshing summer cocktail made with lemonade raspberry liqueur and Honeydew Melon "tennis balls." The US Open signature cocktail will be available for purchase in commemorative souvenir cups listing past US Open champions at the main GREY GOOSE bar in Arthur Ashe Stadium and select GREY GOOSE carts stationed throughout the tournament grounds.
GREY GOOSE also recognizes the millions of at-home spectators cheering from the sidelines and has provided easy-to-make recipes to enjoy at home:
GREY GOOSE® Honey Deuce
Ingredients:
1 ¼ parts GREY GOOSE® Vodka
Fresh Squeezed Lemonade
½ part Chambord® or Premium Raspberry Liqueur
Crushed ice
Honeydew Melons for Garnish
Method:
Fill a chilled highball glass with crushed ice and add GREY GOOSE Vodka. Top with lemonade to just below the rim and then add Chambord-Liqueur. Garnish with Honeydew Melon balls.
ABOUT THE USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA's philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, "like" the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
ABOUT GREY GOOSE® VODKA
Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier a ble (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (Region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink. www.GREYGOOSE.com
The GREY GOOSE® vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
GREY GOOSE® Vodka, Flavored Vodkas and Spirit Drink
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©2015. GREY GOOSE, THE GEESE DEVICE, THE TRADE DRESSES AND FLY BEYOND ARE TRADEMARKS.IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; FLAVORED VODKAS 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; VODKA WITH A HINT OF COGNAC - 40% ALC. BY VOL. - SPIRIT DRINK 95% VODKA AND 5% COGNAC.
Photo - http://photos.prnewswire.com/prnh/20150901/262938
Photo - http://photos.prnewswire.com/prnh/20150901/262949
SOURCE GREY GOOSE(R) Vodka
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