GREY GOOSE® Vodka Kicks Off Summer With New Consumer Engagement Campaign Anchored in Social Networking Hub

CORAL GABLES, Fla., May 19, 2011 /PRNewswire/ -- GREY GOOSE® Vodka has unveiled a new 30 second TV advertisement titled "Reunion" (www.facebook.com/GREYGOOSE) as part of its summer consumer engagement campaign.  The spot began airing March 16 and will run in primetime on national cable networks throughout the summer.  It is supported by a comprehensive media, digital and public relations campaign that represents a doubling in marketing spend from the same time period last year.

Since its creation, GREY GOOSE has been synonymous with celebration and enjoying life to the fullest, whether it's for a night out or entertaining at home, and the spot conveys the emotional connection of these moments.  "Reunion" begins with a toast to "It's been too long," communicating the importance of people getting together, to reconnect with friends and to celebrate with those who matter most.

"Reunion" was shot in the signature GREY GOOSE black and white cinematography and set against the musical backdrop of an iconic song that evokes the emotional bond felt when friends reunite. The featured song is from a legendary classic rock band and was a number one hit in the United States and featured as one of the "500 Greatest Songs of All Time" in a 2010 list published in Rolling Stone magazine.

"People want the best, whether it be a special night out or a memorable, summer gathering and GREY GOOSE is a great part of these moments. For this reason, we are focusing all of our energy into helping people create their best summer yet," said Shane M. Graber, vice president and managing director, GREY GOOSE Vodka.

The spot, which features the entire line of GREY GOOSE vodka and Flavored Vodkas including GREY GOOSE Original, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron, will drive consumers to the GREY GOOSE "Celebrate the Best of Summer" hub on Facebook (www.facebook.com/GREYGOOSE) where fans will have access to information about GREY GOOSE Summer Soiree™ events and have the ability to view and share their own GREY GOOSE cocktail recipes and receive home-entertaining tips for summer and more.  

GREY GOOSE expects to command the leading share of voice in the vodka category during the summer with this campaign.

About GREY GOOSE® Vodka  

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac that is naturally filtered through Grande Champagne limestone. Then a unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. During the past 10 years, GREY GOOSE Vodka has helped charities to raise more than $1 billion dollars.  www.GreyGoose.com

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio  of some of the most recognized and top-selling spirits brands in the  United  States  including  BACARDI®   rum,  the  world's  favorite and best-selling  premium  rum,  as  well as the world's most awarded rum; GREY GOOSE®  vodka,  the  world-leader  in super-premium vodka; DEWAR'S® Blended Scotch  Whisky,  the number-one selling blended Scotch whisky in the United States;   BOMBAY   SAPPHIRE®   gin,   the   top-valued  and fastest-growing premium  gin  in  the world; CAZADORES® 100 percent blue agave tequila, the number-one  premium  tequila in Mexico and a top-selling premium tequila in the  United  States;  MARTINI®  vermouth,  the  world-leader  in  vermouth; and  other  leading and emerging brands.  For additional information, visit www.bacardiusa.com.

SOURCE GREY GOOSE(R) Vodka