NEW YORK, April 15, 2022 /PRNewswire/ -- The green tea market estimates a market value of USD 5.48 billion from 2021 to 2026 as per the latest market report by Technavio. In addition, the report projects the market to progress at a CAGR of 5.99%. 36% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the green tea market in APAC. Market growth in this region will be slower than the growth of the market in Europe and North America. The increasing number of organized retailing outlets making green tea products easily available to the consumers will facilitate the green tea market growth in APAC over the forecast period
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Green Tea Market: Segmentation Analysis
The market research report segments the green tea market by Product (Flavored green tea and Unflavored green tea) and Geography (APAC, Europe, North America, South America, and the Middle East and Africa).
The green tea market share growth in the flavored green tea segment will be significant for revenue generation. The main focus of the green tea vendors is the millennial population, which has displayed a high inclination to try out new flavors. Over the last five years, many new green tea flavor combinations with superfruits such as blueberry, cranberry, acai berry, raspberry, and blackberry were launched in the market and have successfully found traction among the millennials in emerging and developed countries of the world. Thus, the growing population of millennials and the increasing number of vendors launching products featuring innovative flavors are major drivers that would drive the growth of the global flavored green tea market during the forecast period.
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Green Tea Market: Growing accessibility to green tea products through organized retailing to drive growth
The growing accessibility to green tea products through organized retailing is one of the key drivers supporting the green tea market growth. Convenience products such as RTD (Ready to drink) green tea powders and blends are predominantly sold by large and organized retailers as manufacturers in the market who distribute their products primarily through them. Supermarkets are one of the major distribution channels that supply nutritious, convenient, and affordable food and beverage products. Additionally, the rising disposable income of people also plays an important role in raising the demand for supermarkets. Some of the major retailers that supply fresh foods and beverages in India include Reliance Fresh, Aditya Birla Retail, and others. Thus, the demand for supermarkets is rising in developing countries, which will be beneficial for manufacturers of products such as RTD green tea powders, green tea blends, and loose green tea.
Green Tea Market: Innovative flavor combinations and packaging innovations are major trends to fuel the market growth
Innovative flavor combinations and packaging innovations are the key green tea market trends that are contributing to the market growth. Increasing awareness about the health benefits of the consumption of green tea all over the world has increased the consumption rate and demand for green tea products, which, in turn, has led to growing competitiveness in the green tea sector. Vendors and manufacturers in the green tea market have been trying to innovate products with new ingredients and flavors to provide more differentiated products to their customers. To fulfill the growing demand for green tea products and cater to the changing taste styles and consumer preferences, vendors have started launching variants with innovative combinations. Such initiatives will propel the green tea market growth during the forecast period.
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Green Tea Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.99% |
Market growth 2022-2026 |
USD 5.48 billion |
Market structure |
Concentrated |
YoY growth (%) |
5.36 |
Performing market contribution |
APAC at 36% |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Aiya Europe GmbH, Arbor Teas, Associated British Foods plc, Compagnie Coloniale SA, Davidsons Organics, Equal Exchange, Five Mountians, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., MARIAGE FRERES, MJF Group, Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The coca cola co., The Hain Celestial Group Inc., The Republic of Tea, and Unilever PLC |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Content
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 24: Chart on Product - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 26: Chart on Comparison by Product
- Exhibit 27: Data Table on Comparison by Product
- 5.3 Flavored green tea - Market size and forecast 2021-2026
- Exhibit 28: Chart on Flavored green tea - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Flavored green tea - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Flavored green tea - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Flavored green tea - Year-over-year growth 2021-2026 (%)
- 5.4 Unflavored green tea - Market size and forecast 2021-2026
- Exhibit 32: Chart on Unflavored green tea - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Unflavored green tea - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Unflavored green tea - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Unflavored green tea - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Product
- Exhibit 36: Market opportunity by Product ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 North America - Market size and forecast 2021-2026
- Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 Japan - Market size and forecast 2021-2026
- Exhibit 66: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.10 US - Market size and forecast 2021-2026
- Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.11 Russia - Market size and forecast 2021-2026
- Exhibit 74: Chart on Russia - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Russia - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Russia - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Russia - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Arbor Teas
- Exhibit 89: Arbor Teas - Overview
- Exhibit 90: Arbor Teas - Product / Service
- Exhibit 91: Arbor Teas - Key offerings
- 10.4 Associated British Foods plc
- Exhibit 92: Associated British Foods plc - Overview
- Exhibit 93: Associated British Foods plc - Business segments
- Exhibit 94: Associated British Foods plc - Key offerings
- Exhibit 95: Associated British Foods plc - Segment focus
- 10.5 Davidsons Organics
- Exhibit 96: Davidsons Organics - Overview
- Exhibit 97: Davidsons Organics - Product / Service
- Exhibit 98: Davidsons Organics - Key offerings
- 10.6 Five Mountians
- Exhibit 99: Five Mountians - Overview
- Exhibit 100: Five Mountians - Product / Service
- Exhibit 101: Five Mountians - Key offerings
- 10.7 Heavenly Tea Inc.
- Exhibit 102: Heavenly Tea Inc. - Overview
- Exhibit 103: Heavenly Tea Inc. - Product / Service
- Exhibit 104: Heavenly Tea Inc. - Key offerings
- 10.8 ITO EN Ltd.
- Exhibit 105: ITO EN Ltd. - Overview
- Exhibit 106: ITO EN Ltd. - Business segments
- Exhibit 107: ITO EN Ltd. - Key offerings
- Exhibit 108: ITO EN Ltd. - Segment focus
- 10.9 Tata Consumer Products Ltd.
- Exhibit 109: Tata Consumer Products Ltd. - Overview
- Exhibit 110: Tata Consumer Products Ltd. - Product / Service
- Exhibit 111: Tata Consumer Products Ltd. - Key news
- Exhibit 112: Tata Consumer Products Ltd. - Key offerings
- 10.10 The coca cola co.
- Exhibit 113: The coca cola co. - Overview
- Exhibit 114: The coca cola co. - Business segments
- Exhibit 115: The coca cola co. - Key news
- Exhibit 116: The coca cola co. - Key offerings
- Exhibit 117: The coca cola co. - Segment focus
- 10.11 The Republic of Tea
- Exhibit 118: The Republic of Tea - Overview
- Exhibit 119: The Republic of Tea - Product / Service
- Exhibit 120: The Republic of Tea - Key offerings
- 10.12 Unilever PLC
- Exhibit 121: Unilever PLC - Overview
- Exhibit 122: Unilever PLC - Business segments
- Exhibit 123: Unilever PLC - Key news
- Exhibit 124: Unilever PLC - Key offerings
- Exhibit 125: Unilever PLC - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 126: Inclusions checklist
- Exhibit 127: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 128: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 129: Research methodology
- Exhibit 130: Validation techniques employed for market sizing
- Exhibit 131: Information sources
- 11.5 List of abbreviations
- Exhibit 132: List of abbreviations
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
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