Green Police Audi Super Bowl: What Anteaters, Styrofoam and Green Car of the Year Have in Common

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Feb 05, 2010, 02:30 ET

HERNDON, Va., Feb. 4 /PRNewswire/ -- Green Police, the Audi Super Bowl ad, provides an uncommon avenue for green advocates, anteaters, Styrofoam, the legendary rock band Cheap Trick and the 2010 Green Car of the Year to find their inner connectivity.

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How all of these rather disparate elements come together hasn't been revealed yet by Audi. But in the end they will provide an entertaining look at how we all face a dizzying array of choices that can impact the environment. Some of these choices are easier than others. But, the Green Police ad will show, one of the best choices is driving the Audi A3 TDI, which won the prestigious 2010 Green Car of the Year award presented by Green Car Journal at the Los Angeles Auto Show in December.

The Audi Green Police ad will air Super Bowl Sunday in the fourth quarter of the largest television event of the year. But Super Bowl ad followers, Audi aficionados and others can get sneak peeks at what's coming.

Audi released a teaser edit of the Green Police Super Bowl ad today, which highlights the crucial role anteaters can play in keeping the planet green. Think Styrofoam. One Super Bowl reviewer online is already betting the Audi Green Police ad will win top honors for "Best Use of an Unusual Animal in a Super Bowl Ad." Audi disclaimer: No anteaters were harmed in the filming of the Green Police Super Bowl ad. To find that teaser video, go to www.facebook.com/audi.

Another preview of the Audi Green Police ad is the available download of the theme song of the spot. The legendary rock group Cheap Trick returned to the recording studio to remake their smash hit "Dream Police" into "Green Police." Fans also can find that download by going to the Audi Facebook page.

For Audi, the Super Bowl has been a premium platform for promoting the performance and prestige of its cars the past three years. But underlying the fun of this year's Green Police Super Bowl ad is a serious message: If 30% of Americans drove clean diesel cars like the Audi A3 TDI, the nation could reduce oil consumption by 1.5 million barrels a day. What's more, clean diesel engines reduce CO2 emissions by 30%.

"Those are real-world benefits that the A3 TDI offers for today's concerns about fuel consumption and greenhouse gas," said Scott Keogh, Audi of America Chief Marketing Officer. "Super Bowl ads are all about fun, but the best ads point consumers to products that enrich their lives. That's what we've done with the Green Police."

ABOUT AUDI

Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally; during 2009 Audi outsold all other luxury brands in Europe. In the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2009 and 2012, Audi will spend about nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues. AUDI AG will present the complete results for the 2009 business year at its Annual Press Conference on March 9, 2010 in Ingolstadt.

SOURCE Audi of America