Tony Romo And Other Pro Athletes Launch "Everyday Awesome" Campaign With Core Power® Real Milk Based High Protein Drink

CHICAGO, March 20, 2015 /PRNewswire/ -- Inspired by the "Everyday Awesome" in all of us, Core Power – the great tasting real milk high protein milk shake – proudly announced that it has signed Dallas superstar quarterback Tony Romo as one of its new spokespeople. In addition, Core Power is teaming up with Charlotte Hornets point guard Kemba Walker, Ryan McDonagh, captain of the New York Rangers, Chicago left winger Patrick Sharp and Paralympic athlete Blake Leeper. This announcement coincides with the launch of the brand's 2015 "Everyday Awesome" campaign. The athletes represent the feisty character and tone of the brand while perfectly exemplifying the idea that awesome happens every day and is worthy of recognition.

As evidenced by their determination and accomplishments, the selected athletes are a true testament to what it means to be "Everyday Awesome." Leeper, a silver and gold medalist in the London 2012 Paralympic Games and 2013 IPC Worlds in Lyon, France, is the first double amputee American in history attempting to qualify for Rio 2016. In addition to being Captain of the Rangers, McDonagh competes internationally for the US and played on the first line defensive pair for the 2014 Olympic team. Walker is the starting point guard for the Hornets and, in college, led the Connecticut Huskies men's basketball team to the 2011 NCAA Championship where he was named most outstanding player. 2014 gold medalist Patrick Sharp is a two time Stanley Cup Champion and was named MVP of the NHL All-Star game in 2011. Tony Romo is a three time All-American quarterback and played in the Pro Bowl in 2006, 2007, 2009 and 2014.

"Core Power is really simple and pure," said Romo, "and that's what you're looking for – you want it to be simple. And the taste? Taste is something that every weekend warrior and everyday athlete is looking for – and it's at the top of my list as well. The taste of Core Power is awesome, too… I love it. I'm really excited about its future."

"Core Power is for the 'Everyday Awesome' person that puts their heart and soul into personal achievement: from simple active living to fitness enthusiast to elite athlete," said Steve Jones, Chief Executive Officer of fairlife, LLC, the makers of Core Power. "Regardless of skill level, they strive to be better every day and are determined to reach their personal best. It's these amazing everyday athletes and weekend warriors that serve as inspiration to us all. Our new 'Everyday Awesome' campaign highlights our athlete endorsers off the field as well as on, showing 24/7 determination towards reaching their personal goals of fitness, wellness and achievement."

Every Day is Another Day To Do Something Better

Core Power, a high protein milk shake made from real milk without protein powders, has taken off since its launch in 2012 due to its superior taste and clean, simple ingredient list. Made from the fresh, high quality milk of fairlife® farmers, the drink got its start by sampling at running and endurance events, where even then "Everyday Awesome" was front and center, evidenced in the dedication put forth by the competitive individuals they met on a regular basis. The brand prides itself on playing an important role in the nutrition of mindful athletes who make purposeful choices about their lifestyles.

"Simply put: people are just awesome," says JJ Betts, Sr. Brand Manager for Core Power. "And with this campaign we mean to bring attention to that. Over the past few years since the launch of the product, we're constantly inspired and impressed by all these awesome people who use Core Power to fuel their active lives. They work 9 to 5 during the week and then they run a half marathon every weekend. Or they manage a household of kids while training for a mud run. It's motivational to see people finding time in their busy lives to do something a little better for themselves. It's what really inspired #EVERYDAYAWESOME."

High Quality Protein to Fuel #EverydayAwesome

Core Power is made with high quality, high-protein real milk that is cold-filtered to power and strengthen athletes and give energy and vitality to active people.

Core Power is available in two varieties: the CORE version has 26 grams of protein and 240 calories, and the LIGHT version has 20 grams of protein and 150 calories. Core Power CORE is available in vanilla, chocolate and banana while Core Power LIGHT is available in chocolate and strawberry banana. Core Power launched nationally in 2013 and can be found in most grocery and convenience stores across the country. For a list of stores that carry Core Power, please visit corepower.com/stores.

An Everyday Call Out: Show Us YOUR #EverydayAwesome

Through callouts from sponsored athletes and regular posts via Core Power social media channels, an ongoing part of the campaign will be asking consumers and fans to use the hashtag #EverydayAwesome when they post pics of their fitness and athletic activities to Instagram, Facebook and Twitter. Chosen submissions will be featured on Core Power digital properties and social media channels.

About fairlife, LLC. 
fairlife, LLC is a health-and-wellness company that produces and markets premium-quality, value-added nutrition products that start with the best milk from independent American family farmers committed to sustainable and traceable agriculture. fairlife, LLC's patented cold filtration process filters natural milk to increase protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company in to form fairlife, LLC. The Coca‑Cola Company is the distribution partner for the products that fairlife, LLC, creates, market and sells. The company owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, also produces fairlife® ultra-filtered milk, a great-tasting high protein milk with 50% more protein, 30% more calcium and half the sugars of regular milk.

SOURCE Core Power

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