Gravity4 Launches World's First High Frequency Marketing OS

SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now. Introducing Gravity4, a San Francisco based advertising software company, which has developed the World's First High Frequency Marketing Operating System.

Gravity4's Marketing OS empowers the one-click revolution for brands, agencies, advertisers and CMOs with speed, control and transparency in a $100 billion global market that is still manually driven. This platform integrates three proprietary technology stacks to form the ultimate programmatic advertising platform. It assures that real-time data and delivery isn't bifurcated.

Gravity4's proprietary app center collects and integrates web, social, mobile, CRM, Email and other first party big data assets. The real-time data management platform (DMP) computes big data within 10 milliseconds to create new dynamic personas. And, the multi-channel demand side platform (DSP) trades 50 billion ad impressions using sophisticated high-frequency algorithms every day.

These three technology stacks collaborate to calculate in real-time who potential next customers should be, which lowers costs that are associated with buying media. At the same time, the company's patent-pending algorithms dynamically score data to maximize yield and conversion.

Programmatic advertising is the fastest growing segment in online advertising today.  It is projected to account for 29% of total digital display ad spending by 2017. Brands are generally expected to increase their spending when using sophisticated software platforms that allow them to leverage data better. Data will become the new currency.

Mobile, the next wave of unchartered advertising territory, representing about 50% of all global web traffic yet only 1% of total advertising spending. Advertising traction has been slow due to the lack of sophistication and understanding on how to target customers on mobile. Gravity4 connects the web and mobile experiences together and allows brands to reach consumers on any device wherever they are and wherever they go.

"Our vision is to create the most sophisticated platform with agnostic delivery, unified personas and cross device targeting all within an environment that takes out the middlemen of our industry. What's more, it is a single platform that eliminates friction and executes billions of dollars of advertising within a one-click interface," says Gurbaksh Chahal, Founder and Chief Executive Officer of Gravity4.

About Gravity4

Gravity4 is an advertising software company based in San Francisco, Calif.  that created the World's First High Frequency Marketing OS. This is where Wall Street meets the world of Digital Marketing. The technology brings together three powerful ingredients of Automation, Simplicity and Design across a multi-channel demand side platform (DSP), cross-device data management persona store (DMP), and proprietary App Center giving power, control and transparency back to the CMO.

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SOURCE Gravity4