GraficaGroup's Unique Take on Holiday e-Card Leads to $1,000 Donation to American Red Cross

CHESTER, N.J., Jan. 19, 2011 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency celebrating its 25th year in business, today announced that it is donating $1,000 to the American Red Cross after the company's holiday e-card recipients took a few additional steps beyond reading the e-card they received from GraficaGroup. 

During the 2010 holiday season, GraficaGroup created and sent an interactive holiday e-card (http://www.grafica.com/holidaycard/SocialRedirect.aspx) that prompted recipients to color in and submit a holiday landscape picture. Each colored-in version of the landscape prompted GraficaGroup to donate $5 to the American Red Cross in the artist's name.

"Nearly every company sends out holiday cards and I wanted to take a unique approach to the concept by creating and sending an e-card that had a charitable element, as there are people in need all across the world," said Debra Taeschler, president and CEO of GraficaGroup.  "Recipients not only received some holiday cheer, but they were able to pay it forward with a donation by simply coloring in a picture, something we've all been doing since childhood. Our collective donation will further assist the American Red Cross in its efforts to provide neutral humanitarian care to victims of war, aid victims of devastating natural disasters, and to help prevent and relieve suffering."

About GraficaGroup

Celebrating its 25th year in business, GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrating and optimizing media channels based on data intelligence to achieve greater marketing efficiencies and results in an environment where clients can deepen their relationships with customers through knowledge and relevancy.  By continually measuring and optimizing communications with data knowledge, clients can realize greater return on their investment.

Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, and others.  In 2009, GraficaGroup expanded its proprietary solution set by launching Grafica Shepherd, a social media analytics and consulting service. In addition to tracking social media conversations about a client's brand, products, industry and competition, Grafica Shepherd utilizes the agency's 25 years of marketing experience to help clients analyze the data tracked, incorporate lessons learned from the data into their marketing strategies, and optimize their marketing programs accordingly.  For more information, visit www.grafica.com.

SOURCE GraficaGroup

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