GraficaGroup Receives WebAward for Horizon Blue Cross Blue Shield of New Jersey's Online Directory

CHESTER, N.J., March 8 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency, received a 2009 WebAward for "Outstanding Achievement in Web Development for Health Care Standard of Excellence and Healthcare Provider Standard of Excellence" for its redesign of the Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) online provider directory.

The provider directory receives the highest amount of website traffic on the insurer's site – www.HorizonBlue.com – and is one of the most important factors consumers consider when selecting a health plan. To improve the functionality and usability of the tool, GraficaGroup completely redesigned the online provider directory (www.horizonblue.com/pd) for Horizon BCBSNJ, which provides health coverage to more than 3.6 million members in New Jersey.

Due to its increased functionality and ease of use, 66 percent of the users who initially visited the redesigned directory reported that they preferred the new format to the previous version, and 60 percent said it is now easier to locate the information they were seeking.

"Being recognized with a WebAward, the third one we have garnered with Horizon BCBSNJ, is truly an honor for the agency and the team of professionals who worked on this project," said Debra Taeschler, president and CEO of GraficaGroup. "Our goal is always to help our clients provide the best user experience to their customers by bringing our expertise in usability, design and technology to the table."

The 13th annual WebAward Competition, sponsored by the Web Marketing Association, attracted more than 2,000 entries from 45 countries for 96 industry categories. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.

About GraficaGroup

GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrating and optimizing media channels based on data intelligence to achieve greater marketing efficiencies and results in a CRM environment. By continually measuring and optimizing communications with data knowledge, clients can realize greater return on their investment.

Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, Ortho-Clinical Diagnostics, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, and others. In 2009, GraficaGroup expanded its proprietary solution set by launching Grafica Shepherd, a social media analytics and consulting service. In addition to tracking social media conversations about a client's brand, products, industry and competition, Grafica Shepherd utilizes the agency's nearly 25 years of marketing experience to help clients analyze the data tracked, incorporate lessons learned from the data into their marketing strategies, and optimize their marketing programs accordingly.

About the WebAward

Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Internet marketing and development. WebAwards recognize the best individual achievement behind the creation of today's top websites, and help interactive professionals promote themselves, their companies and their best work to the outside world.

SOURCE GraficaGroup