GottaHaveMyMobile.com Launches With Free Tips for Cell Phone Care, Advice for Those Suffering Mobile Mishaps and Financial Education

Website Provided by Asurion, World's Largest Cell Phone Insurer

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Nov 17, 2010, 09:00 ET

NASHVILLE, Tenn., Nov. 17, 2010 /PRNewswire/ -- Asurion, the global leader in technology protection services, announced today the launch of GottaHaveMyMobile.com, an entertaining, educational resource for anyone owning a mobile phone that has ever wondered how to extend the life of their phone, and how to prepare for the possibility of handset loss, theft or damage.

GottaHaveMyMobile's light-hearted videos capture the everyday activities that can unfortunately result in a cell phone's demise – handsets that are sat-on in the car, submerged in the pool or flushed down the tubes – these real-world examples remind all of us that accidents can happen quickly. Visitors to the site can even take a staring role, sharing their stories and uploading pictures. With 60,000,000 cell phones lost, stolen or damaged each year, there is no shortage of personal experiences. Additional content on the site answers frequently asked questions and provides a broad range of consumer information.

Visitors to GottaHaveMyMobile can also express their likes and dislikes about all-things mobile. Each month a new poll will solicit opinions about everything from the most annoying ringtones to the best new applications. Poll results will reveal new mobile trends and will shed more light on the increasingly-important, ubiquitous nature of cell phones in our lives.

Understanding the financial benefits of cell phone insurance is also easier with GottaHaveMyMobile. Many consumers are unaware that the replacement price for a phone is substantially higher than the price paid at the time of signing a service agreement. On GottaHaveMyMobile, visitors use a drop-down menu to select their wireless carrier, then the website displays a number of popular phone models supported by that carrier. Each model appears with the associated price a user without insurance would pay to replace the device, as well as the savings an insured consumer realizes.

GottaHaveMyMobile also offers a valuable collection of advice for getting the most out of your cell phone. From "5 easy ways to conserve battery life" to "Top 5 ways your cell phone can help improve your grades," there is something for everyone.

GottaHaveMyMobile is sponsored by Asurion, who with 90 million customers is by far the world's leading provider of cell phone insurance. Asurion covers consumers in the event of loss, theft or out-of-warranty damage, including liquid damage. Customers who file a claim by 11:00PM Eastern most often receive a replacement phone the next day. Asurion is the cell phone protection company chosen by every major wireless carrier.

"Every day our services help tens-of-thousands reconnect with those in their personal and professional lives," said Bettie Colombo, spokesperson for Asurion. "I believe GottaHaveMyMobile can be a helpful tool in educating consumers about some of the risks to mobile devices and helping them determine for themselves whether insuring those devices makes sense from a financial and quality-of-life standpoint."

About Asurion

Asurion is the global leader in Technology protection services. From lost, stolen and damaged wireless handsets to malfunctioning computers or HD-TVs, Asurion provides more than 75 million consumers worldwide with best-in-class, next day device replacement. The company can also protect user content and software. Asurion is the exclusive provider to many of the world's premier telecommunications and retail companies. Asurion is privately-held with more than 5,000 employees and operates in six countries across three continents.

For more information, visit www.asurion.com and GottaHaveMyMobile.com.

SOURCE Asurion