got2b Havin' Your Cupcake & Lookin' Good Doin' Good Too: got2b Presenting Sponsor of Cupcakes for a Cause 2010

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Sep 15, 2010, 11:49 ET

IRVINE, Calif., Sept 15 /PRNewswire/ -- Looking for a new "do" this fall? Try a sweet new "do" with got2b's fat-tastic stylers and "do" good by participating in Cupcakes for a Cause Week. From September 20 – 26, bakeries and grocery stores around the country will be selling specially-decorated cupcakes and donating a portion of the sales to CancerCare for Kids, a program that provides free support services to children affected by cancer and their families. got2b is sweetening the deal, too: For every free e-Cupcake sent, got2b will donate $1.00 to the cause (up to $10,000).

While you're treating friends to cupcakes and e-Cupcakes, got2b will treat your tired, limp locks to an instant volume makeover with its collagen-infused fat-tastic collection. The line, which features got2b fat-tastic root-boosting spray, got2b fat-tastic thickening plumping mousse and got2b fat-tastic thickening non-aerosol hairspray gives women a delicious feast for fine hair for thicker, plumper locks that are big on style!

Do Good:

Purchase a specially-decorated cupcake from a participating bakery or grocery store
Create your very own e-Cupcake and send it to your friends and family for free
Host a bake sale throughout the fall and donate proceeds to CancerCare for Kids
Visit www.cupcakesforacause.org for all the details

Look Good:

Satisfy your appetite for full-bodied, gorgeous hair with got2b's collagen-infused fat-tastic collection. The line, found at drug, food and mass retailers, includes:

got2b fat-tastic mega-lift root-boosting spray: The fine mist spray allows for targeted application directly at the roots, a common problem area for flat hair.
got2b fat-tastic thickening plumping mousse: Transform hair from flat to fab instantly. Hair looks and feels thicker from root to tip and styles stay in place all day long.
got2b fat-tastic thickening non-aerosol hairspray: Unlike other hairsprays, this advanced collagen formula makes your hair instantly feel plumper, thicker and full of body, providing a pick-me-up for limp locks.

ABOUT got2b, a Schwarzkopf & Henkel brand

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair styling products, and Loctite® adhesives. Visit http://www.henkelna.com/ or www.got2b.com for more information.

ABOUT Cupcakes for a Cause

The 7th Annual Cupcakes for a Cause Campaign will take place September 2010, with Cupcakes for a Cause Week happening September 20-26, 2010. Last year's campaign was a great success, raising nearly $100,000 for CancerCare for Kids, a program that provides free support services to children affected by cancer and their families. Cupcakes for a Cause began in 2004 when CancerCare enlisted a small group of New York City bakeries to bake and sell special cupcakes to support the program. For more information, please visit www.cupcakesforacause.org.

SOURCE got2b