'Gossip Girl' Jessica Szohr and Her SoBe® Lifewater® Skinsuits Heat Up Costa Rica's Jungles to Launch New SoBe Lifewater With Electrolytes

PURCHASE, N.Y., Jan. 5, 2011 /PRNewswire/ -- It's a jungle out there.  And to tame it, "Gossip Girl" actress Jessica Szohr sheds her inhibitions – and unleashes her inner lizard – in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes.  The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.

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(Photo: http://photos.prnewswire.com/prnh/20110105/MM19112  )

Wearing nothing but her SoBe Lifewater skinsuits, Jessica explores the danger and delights of the Costa Rican jungles, from the indigenous lizards of the tropical jungle to the graffiti lizards of the urban jungle as brought to life by celebrated street artist Gualicho.  Jessica lights up the tropical jungle in an electric SoBe Lifewater skinsuit inspired by the bottle of new Strawberry Kiwi Lemonade.  Meanwhile in San Jose's urban jungle, Jessica becomes part of the pulsating energy of the street scene, with bold hand-painted scales designed to reflect the bottle of new SoBe Lifewater Macintosh Apple Cherry.

"Last year's SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year's skinsuit shoot in the jungle was still amazing, but a little different.  It definitely had an edgy vibe that I loved," said Szohr.  "No matter where you are, it's easy to be tempted and transformed with new SoBe Lifewater with electrolytes."

Taming the Jungle, One SoBe Lifewater Skinsuit at a Time

"The SoBe Lifewater skinsuit ads with Jessica Szohr prove that no matter what you're up to – taming the jungle in a skinsuit or hanging out with friends – new SoBe Lifewater with electrolytes offers great-tasting hydration without the calories," said Andrew Katz, marketing director for SoBe.  "That's our message to SoBe fans:  the lizard strikes again, offering you a new way to satisfy your insatiable thirst."

Always blending the unexpected, Jessica's SoBe Lifewater skinsuits show just how tempting SoBe Lifewater with electrolytes can be.   Infused with vitamins, the new SoBe Lifewater flavors with electrolytes are made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.  The new flavors, Strawberry Kiwi Lemonade and Macintosh Apple Cherry, are available for purchase at stores nationwide.

Photos and videos of Jessica's SoBe Lifewater skinsuit shoot can be viewed exclusively on Facebook.com/SoBe, with new photos rolling out between now and February 15.  At this time, readers can also live vicariously through the photographer on Jessica's Costa Rican skinsuit shoot via the SoBe Lifewater iPad ad in the digital version of Sports Illustrated Swimsuit Edition. The interactive ad allows users to snap shots from Jessica's shoot – just like the photographer – and share the images with friends.

SoBe fans are also invited to try a SoBe Lifewater with electrolytes with Jessica during a live Facebook event later this month on the SoBe Facebook page. She’ll share behind-the-scenes details from her SoBe Lifewater Costa Rica shoot, take questions on what it’s like to be a skinsuit model and unveil new photos and videos. Visit www.Facebook.com/SoBe for more details.

About SoBe

SoBe is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). In addition to SoBe, the PCNAB portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category and the AMP, Aquafina and Propel trademarks in the non-carbonated arena.  PCNAB also produces and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.  Please visit www.pepsiproductfacts.com for additional information.  PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com.

Hard copy broll is available upon request. Please contact  Zach Goldstzejn at [email protected] /212-445-8468.

SOURCE PepsiCo