Good Humor® Unveils a Soup Truck, Just in Time for National Soup Day, Expanding Its Commitment to Support Ice Cream Truck Drivers Year-Round
"Ice cream trucks are great, but in the winter we need a SOUP TRUCK," a viral internet post craved. In response, Good Humor recruited an unexpected partner to transform the icon of summertime – the ice cream truck – into a new icon of wintertime – the Soup Truck, powered by Knorr®.
ENGLEWOOD CLIFFS, N.J., Jan. 31, 2024 /PRNewswire/ -- The internet asked for a Soup Truck – and Good Humor listened. Following a post on social media that quickly went viral with over 4.8M views, the iconic ice cream brand teamed up with authentic flavor pioneer, Knorr, to make this online dream a reality by transforming a New York City based ice cream truck into a Soup Truck. Launching in time for National Soup Day, Good Humor and Knorr will bring joy to passersby in the otherwise dreary winter day. The best part: the Soup Truck is completely free and supports the Good Humor Neighborhood Joy program, a multi-year $200,000 commitment to support ice cream mobile vendors year-round.
The Good Humor Soup Truck, powered by Knorr, is a first-of-its-kind "souped-up" version of the iconic Maria The Ice Cream Girl's rig, transformed for winter, offering warm, flavorful and nourishing cups of complimentary soup. It will be stationed at Union Square (Broadway between E 17th and E 18th) in New York City on Friday, February 2 beginning at 11:00am ET for one day only, while supplies last.
"We have been committed to helping Good Humor ice cream truck drivers sustain their businesses year-round and what better way to do this than by transforming one of these iconic trucks into a new, beloved beacon of wintertime – the Soup Truck," said Bentley King, U.S. Head of Ice Cream Operations at Unilever. "Walking up to an ice cream truck sparks inherent joy throughout the summer months and now we're able to give our fans something they asked for in the cold of winter while continuing to support our beloved drivers."
The ice cream brand is partnering with fellow Unilever brand and global flavor expert, Knorr, known for its bold tasting Bouillons and Pasta & Rice sides, to provide free cups of classic Knorr recipes. New Yorkers can expect complimentary cups of Chicken Ramen Noodle Soup and Easy 2 Bean Veggie Chili when visiting the truck.
"We are proud to partner with Good Humor to bring New Yorkers an array of flavors and delicious soup to comfort the community during the cold New York winter," said Gina Kiroff, Chief Marketing Officer, Scratch Cooking, North America. "It's about delighting consumers who love the joy of food, soup, and making the good stuff irresistible."
In addition to helping the internet achieve its soup truck dreams, the Soup Truck also spotlights the Good Humor mission to help hard working ice cream truck drivers thrive, especially in the off season. Two thirds of Americans associate ice cream trucks with the summertime, not as a year-round treat, and thousands of ice cream trucks that spread joy to neighborhoods across the country vanish in the cold weather months, leaving many drivers looking for additional opportunities to make ends meet. As part of its Neighborhood Joy platform, Good Humor launched the Neighborhood Joy Grant Program, which will award grants to 16 mobile vendors and name a grand prize winner "Joy Driver of the Year".
To learn more about the Good Humor's Neighborhood Joy platform, including the Neighborhood Joy Grant Program, and to vote for the "Joy Driver of the Year" starting in March - visit GoodHumor.com or Good Humor's Instagram, X (formerly Twitter), Facebook and YouTube.
To learn more about Knorr - visit Knorr.com or Knorr's Instagram, X (formerly Twitter), Facebook, YouTube.
About Good Humor
More than 100 years ago, Good Humor® started a delicious revolution with the first ice cream on a stick and then the original ice cream truck in Youngstown, Ohio. Today, we're still bringing tasty frozen treats to hands and homes across America.
About Knorr
Knorr believes that wholesome, nutritious food should be accessible and affordable to all. That's not a reality for everyone in today's America. That's why we're on a journey to ensure all Americans can create healthy meals they feel good about. Whether it's creating high-quality products, offering simple chef-developed recipes, or supporting organizations and initiatives that provide access to healthy foods, Knorr remains committed to its long history of making good food available to everyone.
The business was formed in 1838, when founder Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavor and nutritional value. Since then, Knorr® has become an international brand offering a wide range of bouillons, soups, seasonings, sauces, soupy snacks, dressings, and frozen and ready-made meals.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in North America include Dove, Knorr, Hellmann's, Magnum, Axe, Ben & Jerry's, Degree, Seventh Generation, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while contributing to a fairer and more socially inclusive world.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
Media Contact:
Rachel Kastil: [email protected]
SOURCE Unilever U.S.
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