Golfer Bubba Watson Tops List of Rising Sports Stars to Watch in July

IRVINE, Calif., July 1 /PRNewswire/ -- The PGA's Bubba Watson, tops a debut list of Rising Sports Stars to watch in the month of July.  The list ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.  Watson survived a six shot deficit and a nail-biting three-way playoff to emerge the victor of the Travelers Championship on June 27.

Other athletes making the July list include USA Soccer Team midfielders Landon Donovan and Clint Dempsey; John Isner, who won the longest match in tennis history; and #1 NHL draft-pick Taylor Hall.

Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among others, for more than 30,000 athletes and celebrities.  

The complete Rising Sports Stars list can be found at http://www.brandaffinity.net/RisingStars/July2010/ and people can learn when new lists go live by subscribing to BAT's Twitter feed at @BATimpact. BAT's Affinity Ratings are based on exhaustive data and analyses across tens of thousands of sources using a proprietary set of algorithms and technology to assess affinity levels on a daily basis. Lists will go live at the start of each month.

"Athletes can experience a jump in popularity for any number of reasons, including a notable achievement, consistency of play, or something that happens off the field," said Ryan Steelberg, President & CEO of BAT. "While most lists track athlete performance data only, Rising Sports Stars takes a bigger picture approach in measuring how society ranks its sports heroes."

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of celebrity marketing by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 3,500, and tracks over 30,000 top athletes and celebrities in markets nationwide.  It is used by leading advertisers to build brand value and boost campaign performance. BAT's celebrity roster includes Olympic athletes and marquee active and retired players in nearly every sport, including Drew Brees (NFL), Jorge Posada (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). 

SOURCE Brand Affinity Technologies, Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED