Golf Channel And GolfNow Join Courses Across North America For 'Let's Play Golf Week,' May 1-5

With a visit to GolfNow.com, golfers of all interests and abilities can find more information about Let's Play Golf, as well as a list of participating golf courses in their area. Golf Channel's Morning Drive will serve as the event's on-air hub, with special guests and in-show content featured on each of the themed days throughout the week. Co-hosts Matt Ginella, Lauren Thompson and Bailey Mosier also will report live from select golf courses that are engaging golfers participating in Let's Play Golf week's progressive events.

"As golf courses and golfers celebrate the game this spring during Let's Play Golf week, Golf Channel will capture stories that showcase areas of growth and opportunities where the golf industry is making strides to further engage with fans of the game," said Kevin Schultz, senior director of lifestyle content, Golf Channel. "With the start of the professional championship season each spring, the broader world of sports is drawn toward golf and this nationwide celebration inviting a wide spectrum of golfers to tee it up springboards us toward the next marquee event, The Players, the following week."

"With the golf season now in full swing, golfers everywhere are anxious to dust off their clubs and get out and play," said Jeff Foster, senior vice president, GolfNow. "Let's Play Golf week provides the perfect opportunity while helping to grow the game. Golfers get to try something designed just for them, and golf courses are offered a way attract new golfers and provide their existing customers with a different experience."

Each of the five days of Let's Play Golf is themed toward specific interests, beginning on Monday, May 1, with the World's Largest Golf Outing, a simultaneous golf outing to be played at more than 148 courses across North America. Golf Channel and GolfNow this year have joined forces with Billy Casper Golf, which founded the event in 2011. The World's Largest Golf Outing is the largest, one-day celebration of golf and charity – benefiting Fisher House Foundation and Arnie's Army Charitable Foundation – and is open to all golfers regardless of ability. The World's Largest Golf Outing is emblematic of golf's significant charitable impact on communities across the country, as part of the golf industry's efforts to raise nearly $4 billion in charitable funds annually.

Additional Let's Play Golf themed days include:

Tuesday, May 2
Bring a Beginner – A chance for new golfers – young or old – to experience the thrill and challenge of golf. Many courses will offer special rates for beginners, providing an inclusive and inviting environment for avid golfers to introduce a friend or colleague to the sport.

Wednesday, May 3
Women's Wednesday – Everything devoted to helping women have a great time while playing golf, from nine-hole rounds, equipment rentals, instruction and more. More and more women are taking up golf and this is an opportunity to bring new and lapsed female golfers out to a golf course.

Thursday, May 4
Test Drive Thursday – Opportunities to see and try out the latest advancements in golf equipment, accessories and instruction. Innovation in golf is becoming more and more prevalent, and this day puts all of that on center stage.

Friday, May 5
Family Golf – There's no better way to enjoy quality time together than on the golf course, and this day provides great rates and other perks for families that play together. Junior golf has seen tremendous growth in recent years, and this day showcases the opportunity golf provides families to have fun together, away from the hectic pace of life.

Golf courses participating in Let's Play Golf have the option to host all or some of the themed days. GolfNow has provided each course with tools to help them organize and customize each of the themed days with special offers and other programs that will engage their individual communities best.

ABOUT GOLF CHANNEL

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world's largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.

-NBC Sports Group-

SOURCE Golf Channel

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