GODIVA Introduces Decadent New G Cubes Collection

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- GODIVA Chocolatier announced the launch of its  vibrant G Cubes Collection - a reimagined take on the brand's signature individually-wrapped chocolate truffles.

The G Cubes collection features a daring display of GODIVA's finely tuned chocolate history featuring new flavors, colorful packaging and striking cubed chocolates creating a modern indulgent treat for chocolate lovers on the go. Inspired by the contrast between the soft, sensual qualities of premium chocolate and the angular precision of a cube, GODIVA chefs created ten tantalizing flavors boasting a decadent ganache filling that push the boundaries of contemporary chocolate artistry.

The collection includes a diverse combination of new and signature flavors for every palate:

• White Chocolate Coffee: An aromatic milk chocolate & coffee ganache is encased in a sweet white chocolate shell.
• Milk Chocolate Matcha: An earthy matcha ganache is encased in a delicious milk chocolate shell.
• Milk Chocolate Hazelnut: A nutty hazelnut and milk chocolate ganache is encased in a delicious milk chocolate shell.
• Milk Chocolate Salted Caramel Ganache: A divine milk chocolate caramel ganache is encased in a creamy milk chocolate shell.
• Milk Chocolate: A delightful milk chocolate ganache is encased in a creamy milk chocolate shell.
• Dark Chocolate: An intense dark chocolate shell is encased in a delicious 72% dark chocolate shell.
• Dark Chocolate Strawberry: A fruity strawberry ganache is encased in an intense dark chocolate shell.
• Dark Chocolate Mint: Dark chocolate truffle with a refreshing mint ganache filling.
• Dark Chocolate Vanilla: Dark chocolate truffle with a luscious vanilla white chocolate ganache filling.
• Milk Chocolate Pumpkin Spice (Limited-edition): Milk chocolate truffle filled with an aromatic pumpkin spice ganache

The G Cubes collection embodies the brand heritage while also adding innovation with new flavors and cubic, individually-wrapped chocolate pieces, allowing consumers to indulge and savor each bite and live in the moment.

"Our GODIVA Chefs and Chocolatiers wanted to create a sensory experience that was modern and fun, but still followed the traditional Belgian savoir-faire. This collection celebrates how, as chocolatiers, we can help our patrons treat themselves wonderfully every day. Life is a gift, and we want to help chocolate lovers to relish it," explains GODIVA Executive Chef Chocolatier Chef Thierry Muret.

Perfect as both a self-indulgent treat and gift for loved ones, the G Cubes Collection is now available in U.S. stores and GODIVA.com in boxes of 10 ($4.95) and 22 pieces ($11.95). In addition, the Milk Chocolate Matcha flavor is exclusively available in bulk ($45 per pound) for a little extra sweetness in your day.

About GODIVA Chocolatier
GODIVA Chocolatier is the global leader in premium artisanal chocolate. The company was founded in 1926 by Belgian Chocolatier, Pierre Draps, who used only the finest ingredients in the world to create his chocolates. Almost a century later, the quality in craftsmanship and the world's most exceptional ingredients are still in every piece of GODIVA chocolate.

Customers can experience delicious GODIVA chocolates in over 100 countries with distribution in nearly 800 boutiques, Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. GODIVA is committed to developing, manufacturing and delivering food and beverage products that are of the highest quality and consistently exceeding consumer expectations. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa, Chocolate Soft Serve and other indulgences, GODIVA is dedicated to bringing the ultimate chocolate experience to the world.

GODIVA supports sustainable practices and programs on a worldwide basis. We strive to invest in programs and practices that lead to lasting positive outcomes for our consumers, partners and communities. We are proud of the work that we do to support farmers and our partners, safeguard our environment, and empower the communities where we work and live. Godiva is a participating member of the World Cocoa Foundation (WCF), a leading nonprofit organization that promotes sustainability in the cocoa sector by providing cocoa farmers with the support they need to grow more quality cocoa and strengthen their communities. We also participate in cocoa sustainability activities through the Cocoa Horizons Foundation, which seeks to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity, and community development.

About our name…When Lady Godiva, wife of Lord Leofric, protested against the taxation of his subjects, she agreed to ride through the streets of Coventry "clad in naught but her long tresses," and so long as the residents remained in shuttered buildings their tax burden would be lifted. The following morning, she made her famous ride and, despite being the ultimate temptation, the citizens graciously remained indoors. Leofric kept his word and reduced the taxes to the delight of his subjects, ensuring Godiva's legendary status throughout the centuries. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.

SOURCE GODIVA Chocolatier

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