GO Pink Campaign by Generation Opportunity Launched for Breast Cancer Awareness Month

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Oct 25, 2012, 01:20 ET

Statement by Amber S. Roseboom, Executive Vice President of Generation Opportunity

WASHINGTON, Oct. 25, 2012 /PRNewswire-USNewswire/ -- Generation Opportunity Executive Vice President Amber S. Roseboom, former Deputy Chief of Staff of the United States Office of Personnel Management, has issued the following statement:

(Photo: http://photos.prnewswire.com/prnh/20121025/DC00403)

(Logo: http://photos.prnewswire.com/prnh/20110805/DC48058LOGO)

"Today, we pause to 'GO Pink' in honor of breast cancer awareness!

"We at Generation Opportunity are taking a few days out of focusing solely on pressing national economic issues, such as record unemployment, to focus on an issue that will affect 1 out of 8 women directly in her lifetime – breast cancer.

"Many female historical and pop icons, role models, mothers, sisters and friends have been impacted by the tragedy and life altering reality of breast cancer.

"As a service to the millions of young women who are either fans of our Facebook pages, those with whom we met in person across the country, or their loved ones and friends, we encourage you to 'GO Pink' – get tested and share our 'GO Pink' image to bring awareness to those you care for most and to honor the women who have fought this silent killer with bravery and courage."

Click here to see how women feel about the state of the economy, visit bit.ly/YoungWomenAttitudes.

ABOUT GENERATION OPPORTUNITY

Generation Opportunity is the largest non-profit, non-partisan organization in the United States engaging and mobilizing young Americans (ages 18-29) on important economic issues facing the nation. Since its launch in June of 2011, Generation Opportunity has operated on a combined strategy of advanced social media tactics and field tactics to reach young Americans across the country.

Generation Opportunity is actively organizing young adults across America through grassroots tactics, voter registration, and voter turnout efforts in states like Ohio, Virginia, Maine, North Carolina and Florida, engaging over a quarter million young adults. The organization's social media platforms have amassed a total fan base of more than 4 million. Facebook pages post links to relevant articles and reports from sources ranging from the federal Government Accountability Office (GAO), to The New York Times, The Washington Post, The Brookings Institution, The Wall Street Journal, The Huffington Post, and The Heritage Foundation.