GNC Announces Partnership with Bonnaroo Music & Arts Festival

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May 05, 2015, 09:00 ET

PITTSBURGH, May 5, 2015 /PRNewswire/ -- GNC Holdings (NYSE: GNC) has announced a new partnership with the Bonnaroo Music & Arts Festival, which takes place this year from June 11-14 in Manchester, Tennessee. As part of the partnership, GNC will execute a multi-faceted strategy that consists of on-site experiences, outbound media and GNC support, before, during and after the festival.

GNC Logo.

At the festival, GNC will occupy a 60'x40' footprint called LIVE LOUD Live Well powered by GNC located within the front of house area known as Centeroo that will include a 40'x40' enclosed tent as well as a 40'x20' outdoor patio space. In addition, GNC will also be the presenting partner of the festival's third annual Roo Run, a 5K race that is held on Saturday morning of the event.

"As a global leader in health, wellness and performance products, it is only natural that we partner with the Bonnaroo festival, one of the music scene's leaders in celebrating a healthy and positive lifestyle," said Jeffrey R. Hennion, Executive Vice President & Chief Marketing & e-Commerce Officer of GNC. "We are looking forward to bringing the LIVE LOUD Live Well GNC experience to Bonnaroo to enhance the Roo experience for all."

"We're really excited to welcome GNC to the Bonnaroo family," said Rich Goodstone, Co-founder of Bonnaroo. "The GNC team has fully embraced our community, what it stands for, and will add to the message of positivity through its Live Well mission."

Superfly, the co-founding company behind Bonnaroo, will be the force behind activating GNC's on-site space titled LIVE LOUD Live Well powered by GNC. The indoor space will feature a GNC product sampling and sales bar, where attendees will have the opportunity to try a multitude of GNC products including, among others, the full line of Total Lean ready-to-drink protein shakes and bars in a variety of flavors as well as GNC Puredge™, the new standard for whole-food-based sports nutrition products. Other activities within the space include: a photo booth with social sharing capabilities, classic games like foosball and pop-a-shot arcade hoops, "recharging" stations for electronics, lounge seating, and interactive group activities that promote the message of health and wellness. Fans will also have a chance to win GNC-branded giveaways, with major prizes including 2015 instant VIP Ticket Upgrades and tickets to Bonnaroo 2016. The outdoor space will have hammocks and classic lawn games.

About GNC
GNC Holdings, Inc. (NYSE: GNC) - headquartered in Pittsburgh, PA - is a leading global specialty health, wellness and performance retailer.

The Company's foundation is built on 80 years of superior product quality and innovation. GNC connects customers to their best by offering a premium assortment of vitamins, minerals, herbal supplements, diet, sports nutrition and protein products. This assortment features proprietary GNC - including Mega Men^®, Ultra Mega^®, Total Lean™, Pro Performance^®, Pro Performance^® AMP, Beyond Raw^®, GNC Puredge™, GNC GenetixHD^®, Herbal Plus^® - and nationally recognized third party brands.

GNC's diversified, multi-channel business model generates revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. As of March 31, 2015, GNC has more than 8,900 locations, of which more than 6,600 retail locations are in the United States (including 1,071 franchise and 2,277 Rite Aid franchise store-within-a-store locations) and franchise operations in more than 50 countries (including distribution centers where retail sales are made).

About Bonnaroo Music & Arts Festival
Held on a sprawling 700 acre farm in Manchester, Tennessee, Bonnaroo Music and Arts Festival is a four-day immersive experience, celebrating the best in live music entertainment from timeless legends to emerging artists in rock, hip hop, electronic, jazz and Americana. Since 2002, Bonnaroo has been a staple of the American music festival scene, bringing together hundreds of thousands of attendees in a one of a kind camping environment, to experience more than 100 artists perform across multiple stages. In addition to live music, Bonnaroo features a curated variety of experiences including a 24 hour cinema, comedy club, beer festival, theater performers, classic arcade and more. Co-founded by Superfly and AC Entertainment, Bonnaroo is a once in a lifetime experience that happens every June. Learn more at www.bonnaroo.com, @bonnaroo and on Facebook.

About Superfly
Superfly, founded in New Orleans in 1996, creates some of the most popular entertainment properties in the country. In 2002, they co-founded the iconic Bonnaroo Music and Arts Festival, that has featured a diverse range of world-class acts over the years, such as Bob Dylan, Bruce Springsteen and the E Street Band, Stevie Wonder, Metallica, Neil Young, Radiohead, Jay-Z, The Police, Mumford & Sons, Eminem, Pearl Jam, Tom Petty & The Heartbreakers, The Black Keys, The Dave Matthews Band, James Brown, Jack White, The Avett Brothers, Bon Iver, D'Angelo, Wilco, The Arcade Fire, Skrillex, My Morning Jacket, among many others. In addition, Superfly co-founded the acclaimed San Francisco-based Outside Lands Festival in Golden Gate Park in 2008. Superfly also includes a boutique entertainment-marketing agency designed to leverage the company's experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

For more information about GNC, visit: http://gnc.mediaroom.com/.

For more information about Bonnaroo Music & Arts Festival and the partnership, visit: http://www.bonnaroo.com/festival-info.

For more information about Superfly, visit: http://superf.ly/about.

Media Contact:
For GNC:
Laura Brophy
212-537-5177, Ext 2
[email protected]

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SOURCE GNC Holdings