Glocap Search Uses iContact for Salesforce to Deliver Top Recruits to Financial Institutions

RALEIGH, N.C., Sept. 1, 2011 /PRNewswire/ -- iContact Corp., a leading email marketing and social media marketing company, today announced that Glocap Search, a dominant search firm in the private equity, venture capital and hedge fund marketplace, has achieved record results using iContact for Salesforce.  iContact for Salesforce is the only fully integrated email marketing solution available on the Salesforce AppExchange, allowing users to easily create, send and track relevant and targeted emails to their customers without leaving salesforce.com.  

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"iContact is completely native to salesforce.com and there is no need for users to learn new interfaces or worry about transferring contacts back and forth as all data resides in salesforce.com," said Ryan Allis, CEO, iContact.  "iContact's integration makes sending targeted and relevant email marketing seamless within salesforce.com."

Glocap's mass email needs are substantial and the company thoroughly researched several vendors before choosing iContact.  Glocap first engaged with iContact in March 2010 and has used iContact for Salesforce since its launch on the Salesforce AppExchange in September 2010. All of Glocap's users enjoy the privilege of sending mass email, and the firm needed an easy-to-use solution given the varying degrees of technological expertise across its user base.  

"We were confident in iContact's solution and it has proven to be a reliable and extremely informative application," said Christina Guerland, vice president, Glocap.  "Within the first three months of using the application, and after reviewing the reports that are available, we significantly changed our approach in multiple instances with regard to our outreach habits."

iContact for Salesforce delivers an abundance of analytics presented in an easily digestible manner that enables Glocap to interpret data quickly and ensure its email marketing efforts yield positive results.  Glocap can now easily track message engagement through opens, clicks and bounces, enabling the company to focus on engaged candidates. Glocap is able to reach active and passive job seekers given the viral nature of email and its ability to personalize email content with iContact so recipients receive a message that is applicable to them, rather than a standard, system-generated email that could be easily overlooked. Glocap uses iContact for Salesforce's comprehensive analytics to further segment its lists and can place candidates in positions quicker and more efficiently.

"As a client, you are typically concerned about ongoing support once your implementation is complete.  The team at iContact is accessible, responsive and consistently delivers," said Guerland.  "Our account manager is sincere in his desire to service his clients and we are impressed with iContact's willingness to constantly improve its application and genuineness in making sure we are getting the most out of the product."

To learn more about iContact for Salesforce, please register for a webinar here.  For more information about iContact, visit www.icontact.com, on Twitter @iContact, at iContact LinkedIn Group and on our Facebook Fan page.

About iContact

Based in Raleigh, NC, iContact is a purpose-driven company making email marketing and social media marketing easy for small and midsized companies and causes to grow and succeed. More than one million users have signed up for an iContact account and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product and employee time to its local and global community. Visit us online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group, and on our Facebook Fan page.

For media inquiries, contact Davida Dinerman or Michael McDonough, Schwartz Communications, +1-781-684-0770, [email protected].

SOURCE iContact Corp.