Global True Wireless Headphones Market Outlook and Forecast 2020-2025: Value-Added Features Driving Adoption - Market is Expected to Grow at a CAGR of Over 17%

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Jan 22, 2021, 06:15 ET

DUBLIN, Jan. 22, 2021 /PRNewswire/ -- The "True Wireless Headphones Market - Global Outlook and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The true wireless headphones market is expected to grow at a CAGR of over 17% during the period 2019-2025.

The global true wireless headphones market is expected to grow at a CAGR of over 17% during the period 2019-2025. Music enthusiasts are investing in high-quality earphones that are compatible with portable devices for high-sound quality and enhanced audio experience. Mobile devices have emerged as the preferred medium for consuming online media.

Since 2010, the global smartphone market has witnessed unprecedented growth. Smartphone shipments crossed 1.5 billion in 2015 and crossed over 2.0 billion in 2019. Globalization and the increased number of mass media channels have made millennials aware of a wide range of cultures and music genres. About 49% of millennials watch videos on their mobile devices.

Moreover, millennials are three times more likely to watch videos on their mobile devices than baby boomers. Therefore, millennials invest in premium earbuds that are compatible with smartphones and handheld portable mobile devices such as iPods, MP3, and MP4 players. Hence, changing lifestyles are driving the growth of the global true wireless headphones market.

TRUE WIRELESS HEADPHONES MARKET: SEGMENTATION

This research report includes a detailed segmentation by features, price range, noise accentuation, distribution channel, and geography. The demand for smart true wireless headphones has grown in recent years as an increasing number of consumers focus on product aesthetics and add-on features. The sports and fitness segment witnessed an increased application in 2019. The growing adoption of smartphones and other portable connected devices such as tablets and portable music players is a major factor influencing the segment growth.

While smart headphones include a slew of features - water resistance, noise cancellation, improved sound format, 3D surround sound technology, storage capacity, they can perform a host of functions other than answering calls and streaming music. These features include gesture recognition, sensors, and biometric recognition. However, the increasing availability of counterfeit and low-quality products can severely hinder the sale of smart headphone brands.

Bluetooth has become a preferred choice among OEMs as this technology is increasing the demand for true wireless headphones. Vendors are launching noise attenuating earphones with features that can regulate ambient sounds using active noise control. Most headphone users are aware that non-industrial sounds can affect the hearing. The use of loud volume while listening to the audio on earphones is due to the presence of surrounding sounds that leads to the rise in the adoption of active noise-canceling headphones. Over 16 global vendors are offering true wireless earbuds with noise cancellation capabilities.

Hence, the rising demand for noise cancellation in audio settings, including hearing protection products and protective communication devices, is driving the transition of noise-canceling headsets into the hearables segment that includes headphones, hearing augmentation solutions, and commercial headsets.

The premium headphones segment is expected to will witness 3 times growth during the forecast period. The segment is adopted by brands such as Bose, Sennheiser, Apple, Sony, and Samsung. The ability of these vendors to integrate premium wireless headphones with hi-tech functionalities such as layered hearing and speech amplification is expected to drive the segment growth. Currently, smart and branded true wireless headphones fall under this segment. Another reason for the surge in the adoption of premium models is that users are finding new affection for these devices. It is estimated that over 3 billion users worldwide will regularly consume audio and video by streaming directly over their phones and other portable devices such as tablets by 2025. This is expected to drive the demand for premium devices as they help to consume media comfortably and discreetly.

True wireless headphones are mainly sold through online channels and retail distribution channels such as specialty stores supermarkets and hypermarkets or mass-market players, and electronic stores. In 2019, online sales accounted for over 82% of the distribution model, with retail sales accounting for the rest. The online channel is the largest distribution channel.

It is expected to grow further during the forecast period as smart and innovative earphones are being recognized and accepted as the ideal gift items among consumers in several geographies. Consumers are becoming aware of new and innovative products in the market. Moreover, the adoption of new technologies is increasing across demographics across the globe. Hence, the growth opportunities for headphones are increasing parallelly. Further, the impact of the corona pandemic has led to several vendors in both online and offline channels to slash their prices, and it is likely to continue until the global true wireless market revives.

KEY VENDOR ANALYSIS

A temporary setback and decline in new unit sales are inevitable across major and emerging markets due to the outbreak of the Corona Pandemic. The major impact on the headphones market of the pandemic has been the disruption in component manufacturing and supply as well as the closure of assembly lines, which have hit the overall electronics market. The negative impact and decline in new sales are likely to affect the first half of 2020, with several markets starting to revive by June and July 2020.

The market remains a little concentrated among top vendors, enjoying the majority of the revenue and a growing influx of small and mid-sized vendors worldwide, accounting for the remaining share. Variations in demand across the globe and a consistent need for technological enhancement in product offerings are forcing vendors to refine and modify their unique value propositions.

Key Vendors

Apple
Sony
Samsung
Jabra
1more
Avanca
Alpha Audiotronics
Anker
Arbily Tech
Audio Technica
Avanca
Bang & Olufsen
BBK Electronics
Blaupunkt
Boat
Bose
Cambridge Audio
Crazybaby
Creative
Earin
Gonoise
Huawei
Jam
JLab
Jaybird
JAYS
JVCKenwood
Lyertek
LG Electronics
Master & Dynamic
Meizu
Mobvoi
Motorola
Mymanu
Nokia
Nuheara
Pioneer
Plantronics
QCY
RHA
Rowkin
Sennheiser
Sol Republic
SoundMagic
SoundPeats
Trelab
Waverly Labs
Xiaomi

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Market Opportunities & Trends
8.1 True Wireless Headphones As Hearables In Connected Environment
8.2 Innovations To Become Standard Offerings
8.3 Enhanced Features With Reduced Size Of Earbuds

9 Market Growth Enablers
9.1 Value-Added Features Driving Adoption
9.2 Rising Demand From Users In Fitness Activities
9.3 Rising Number Of Tech-Savvy Consumers
9.4 Consumers Owning More Than One Headphone
9.5 Awareness Of NIHL Driving Noise Cancelling Segment

10 Market Restraints
10.1 Competition From Smart & Neckband Wireless Headphones
10.2 Consumer Health Concerns & Reduced Environmental Awareness
10.3 Availability Of Counterfeit Products

11 Market Landscape
11.1 True Wireless Headphones
11.2 Impact OF COVID-19
11.3 Five Forces Analysis

12 By Features
12.1 Market Snapshot & Growth Engine (Revenue)
12.2 Market Snapshot & Growth Engine (Units)
12.3 Market Overview
12.4 Smart True Wireless Headphones
12.5 Non-Smart True Wireless Headphones

13 By Price Range
13.1 Market Snapshot & Growth Engine (Revenue)
13.2 Market Snapshot & Growth Engine (Units)
13.3 Market Overview
13.4 Premium Range
13.5 Moderate Range
13.6 Low Range

14 By Noise Attenuation
14.1 Market Snapshot & Growth Engine (Revenue)
14.2 Market Snapshot & Growth Engine (Units)
14.3 Market Overview
14.4 Noise Cancellation
14.5 Noise Isolation

15 By Distribution Channel
15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Overview
15.3 E-Commerce Sites
15.4 Vendor Stores & Sites
15.5 Mass Market Players
15.6 Specialty Stores
15.7 Online Music Stores
15.8 Electronic Stores
15.9 Other Channels

16 By Geography
16.1 Market Snapshot & Growth Engine (Revenue)
16.2 Market Snapshot & Growth Engine (Units)
16.3 Geographic Overview

For more information about this report visit https://www.researchandmarkets.com/r/1gsuk7

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