Global Toothpaste Market Trajectory & Analytics Report 2020: Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes

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Sep 17, 2020, 10:45 ET

DUBLIN, Sept. 17, 2020 /PRNewswire/ -- The "Toothpaste - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

COVID-19 pandemic has doubled the emphasis on oral hygiene with dental offices around the world closed for routine consultations. This largely because the risk of COVID-19 cross infections is higher in dentistry as saliva plays a key role in human-to-human transmission.

The global market for Toothpaste is projected to reach US$18. 3 billion by 2025, driven by the sustained growth in population, increasing awareness over oral hygiene, and launch of innovative toothpaste variants at affordable prices.

Commoditization of the market is evident by the fact that fluoride toothpaste is today globally affordable by all and per capita consumption is hitting near saturation limiting volume growth. Also, the sea of me-too competitors is growing in whitening, cavity protection and stain removal categories, stifling revenue growth. Localization is the quiet change currently underway in the market, against a backdrop of growing diversity of consumer communities in terms of ethnicity, wealth, lifestyle, and values. Brand localization represents a key strategy adopted by multinational companies to gain market share in developing foreign markets.

Other noteworthy trends in the market include high risk of dental fluorosis among toddlers and children and the ensuing demand for fluoride free toothpaste; increasing incidence of tooth sensitivity to over 35% of the global population and the resulting demand for toothpaste with potassium nitrate; growing focus on maintaining flawless white and clean teeth and the rising popularity of tartar control and whitening toothpastes; growing demand for triclosan free toothpaste on back of recent negative publicity over triclosan with the FDA banning its use in soaps.

The growing trend towards natural products is spurring interest in toothpaste with aloe, eucalyptus oil, myrrh, and other plant extract as active ingredients among health conscious consumers. Colgate launched Colgate Naturals toothpaste in China, looking to tap the consumer preference for natural local ingredients.

Colgate Naturals toothpaste makes use of twin lotus flow for the purpose of soothing gums. Similarly in India, the company introduced Colgate Swarna Vedshakti toothpaste, as consumers began exhibiting strong preference for natural ingredients to prevent dental problems.

Asia-Pacific including China is a major market led by favorable economic environment, rising standards of living, shift away from homemade toothpaste recipes to commercial toothpastes, growing trend towards premiumisation of toothpaste packaging; growing levels of health awareness and the resulting increase in demand for organic toothpastes; and untapped demand potential in densely populated countries such as India and China.

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Impact of Covid-19 and a Looming Global Recession
Oral Care Products: Maintaining Health of Teeth & Mouth
Toothpaste: An Essential Component of Routine Oral Hygiene Regimen
Developing Countries Turbo Charge Future Market Growth
Per Capita Consumption (in Grams per Year) of Toothpaste in Select Countries for 2019
Whitening Toothpastes Lead Global Toothpaste Market
Competitive Landscape
Multinationals Rule the Roost in the Toothpaste Market
Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
Global Competitor Market Shares
Toothpaste Competitor Market Share Scenario Worldwide (in %): 2019
Saturation Triggers Competition and Segmentation
Change in Marketers Strategy
Recent Market Activity
Leading Toothpaste Brands
Brand Extensions: Order of the Day
Advertising and Promotion
Advertising - For a Brand New Smile
The GEL Craze
Branding - Impact on Purchases
Advertising in the Children's Toothpaste Segment
Distribution Channels
Supermarkets Grabs the Largest Pie
Strategies to Increase Market Share
Emergence of Multi-Channel Buyers
Online Marketing Catching Up
Product Overview
Types of Toothpastes
Regular
Anti-Caries / Fluoride Toothpastes
Whitening Toothpaste
Children's Toothpaste
Desensitizing Toothpaste
Gum Protection Toothpaste
Multi-benefit Toothpaste
Tartar Control Toothpaste
Toothpaste Formula
Toothpaste Ingredients
Select Toothpaste Ingredients and their Attributes / Functions

2. FOCUS ON SELECT PLAYERS

CCA Industries, Inc. (USA)
Church & Dwight Co., Inc. (USA)
Colgate-Palmolive Company (USA)
Colgate-Palmolive (India) Limited (India)
Dabur India Limited (India)
GlaxoSmithKline plc (UK)
Henkel AG & Co. KGaA (Germany)
LG Household & Health Care Ltd. (South Korea)
Lion Corporation (Japan)
Patanjali Ayurved Limited (India)
Procter & Gamble Company (USA)
Ranir, LLC (USA)
Sunstar Suisse S.A. (Switzerland)
Unilever NV (Netherlands)
Hindustan Unilever Limited (India)

3. MARKET TRENDS & DRIVERS

Emerging Countries: Underpenetrated Markets Present Significant Growth Potential
Exponential Increase in Global Urban Population
World Urban Population in Million: 1950-2050P
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050
Burgeoning Middle Class Population
Global Middle Class Population (in Million) by Region: 2005, 2015, 2025 & 2030
Demographic Trends Influence Marketer Strategies
Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes
Biotechnology to Enable Re-growth of Teeth
BioMin Technologies Introduces Innovative Toothpaste Ingredient
Rise in Value-Added Toothpastes
Select Value-Added Toothpaste Products
New Flavors Flood Market
Mint - The Preferred Toothpaste Flavor
Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
Segment Trends in the Toothpaste Market
Popularity of Whitening Toothpastes
Toothpastes with Natural Ingredients Gain Popularity
Sensitivity Toothpastes
Children's Toothpaste
Remineralizing Systems
Triclosan: Effective but Faces Concerns over Environmental & Health Risks
Ban on Parabens in Few Markets
Recyclable Toothpaste Tube - The New Trend in Oral Care Market

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

Total Companies Profiled: 113

For more information about this report visit https://www.researchandmarkets.com/r/gy1kys

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