DUBLIN, Mar. 31, 2017 /PRNewswire/ --
Dublin - Research and Markets has announced the addition of the "Global Sugar-Free Food and Beverages Market 2017-2021" report to their offering.
The global sugar-free foods market to grow at a CAGR of 10.16% during the period 2017-2021.
Global Sugar-Free Foods Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market. To calculate the market size, the report considers the revenue generated from the retail sales of sugar-free food and beverages.
According to the report, one driver in market is shift toward healthy snacks and beverages. Consumers across the world are moving toward healthier diets and lifestyles. Most consumers now check the ingredients label before purchasing any food or beverage product. Specifically, consumers are becoming conscious about the amount of sugar intake and try to restrict it to the permissible levels. This preference for healthier alternatives has been fueling the global sugar-free food and beverage market. Higher disposable income has further contributed to this, as consumers now can afford to spend more on expensive sugar substitutes. New and existing vendors have started offering a wide choice of products and value-added offerings to cater to this growing demand.
One trend in market is increasing offerings from private labels. The global sugar-free food and beverages market is highly fragmented owing to the presence of a large number of major and small players. The prevailing competition in the market is further intensifying with the increasing popularity of private label brands, which are now competing with leading global brands. In some regions, such as North America, many private label sugar-free food manufacturers market and sell their products by claiming the same formulations as branded products, thereby undercutting the branded label retail prices and reducing the market share of major brands. Private label products are offered at a lower price than nationally branded products. For instance, Walmart Great Value's sugar-free oatmeal cookies are priced at $2 while the same product offered by Archway Cookies is priced at $3.
The global sugar-free food and beverages market has been registering positive growth over the last few years and is shaping up to become one of the top competitive markets at a global level. With the rise in globalization, ample growth opportunities are being created in the market.
Market Dynamics
Market drivers
- Shift toward healthy snacks and beverages
- Innovations in alternative sweeteners category and rising popularity of natural alternative sweeteners
- Product premiumization
- High demand for low-calorie beverages
Market challenges
- Lower acceptance due to ambiguity on safety profile of artificial sweeteners
- Taste issues with artificial sweeteners
- Wide portfolio of sugared food and beverages
Market trends
- Increasing offerings from private labels
- Specialty retailers offering sugar-free food and beverages
- Wide range of players entering the market with different product lines
Key vendors
- Hershey
- Kellogg
- Mars
- Nestlé
- Unilever
Other prominent vendors
- Coca-Cola
- Kraft Heinz
- PepsiCo
For more information about this report visit http://www.researchandmarkets.com/research/4sv5d6/global_sugarfree
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SOURCE Research and Markets
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