Global Retailers and Brands Must Prioritize Ecommerce Investment and Growth Strategies in Emerging Markets, Informs New Report from PlanetRetail RNG

LONDON, Nov. 27, 2017 /PRNewswire/ -- The ecommerce market is developing fast but to achieve profitable growth, brands need to understand how it is developing in different markets and adjust their strategy accordingly. PlanetRetail RNG, an independent research and advisory firm for consumer goods retailers and brands, has published its Ecommerce & Digital Ecosystem Management 2017 Winning Strategies report, which highlights the ways brands and retailers can map their ecommerce strategies by market development to prioritize investment and growth strategies. According to the report, emerging markets are forecast to account for over half of total global ecommerce (51%) in 2022 and to drive almost 60% of all ecommerce growth. 

"The pace of technology change is faster than ever before, digitizing the world and shaping the future on-demand consumer." said Maggie Gilliam, Director, Executive Education at PlanetRetail RNG. "As these external drivers continue to drive the shift towards ecommerce, the entire retail value chain is disrupted, leading to significant changes in the role of the store, brands, retailers, distributors, wholesalers, etc. This report provides global brands and retailers with the tools needed to reinvent their online strategies and stay ahead."

The Ecommerce & Digital Ecosystem Management 2017 Winning Strategies report offers:

• The global STEIP drivers that are creating the necessity for leading players to reinvent their ecommerce strategies;
• The ways brands and retailers can map their strategy by market development to prioritize investment and growth strategies;
• Best-in-class case studies on Amazon, Alibaba and Walmart;
• The capabilities brands need to develop and how they differ according to how developed the market is; 
• The 4 Key Pillars of Success for ecommerce and digital ecosystems across the world; 
• The drivers of profitability and unprofitability;
• New ecommerce financial metrics.

Because ecommerce is developing and advancing across markets at different speeds, it is critical for retailers and brands to understand where their top markets are along the ecommerce development curve, as each stage of development has a new set of digital requirements and capabilities. Findings from the report reveal that emerging and developing markets such as China, Brazil, Poland and Russia rank among the top 15 ecommerce markets today and through 2022. Furthermore, Alibaba's B2C operations will overtake Walmart as the largest retailer in the world, a position that Walmart has held for over 15 years.

"Ecommerce is not impacting all markets in the same way. The global trends change significantly when you remove China, whose internet users are almost double the size of the US population today.  You must look at markets separately." said Xian Wang, Global Content Director at PlanetRetail RNG. "The ecommerce competitive landscape in different regions will help form your market entry strategy."

Using the company's proprietary STEIP (societal, technology, economic, industry, policy) methodology, which identifies the most important drivers of industry change and forecasts their impact on the future retail landscape, the goal of the report is to provide leaders with the expertise, competitive advantage and confidence to positively shape the future of retail and their success in it.

For more information about PlanetRetail RNG's Ecommerce & Digital Ecosystem Management 2017 Winning Strategies, click here.

About PlanetRetail RNG

PlanetRetail RNG is a global intelligence and advisory business exclusively focused on retail. We track over 2,000 leading retailers and have built a proprietary and globally comparable macro-economic model, with over 4.5 million data points. Through applying our STEIP methodology, we identify winning strategies that give our clients competitive advantage in understanding where to play and how to win. 18 of the top 20 global retailers and hundreds of global brands work with us to identify and drive the future of retail and consumer purchase.

For more information, visit www.planetretailrng.com

For more media inquires, please contact:

Jane Lucken, Global Head of Marketing, PlanetRetail RNG:
44 (0) 203 033 4211

Pola Hallquist, Apothecary Communications:
[email protected]
(866) 213-9210 ext. 801

SOURCE PlanetRetail RNG

Related Links

http://www.planetretailrng.com

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