Global mobile commerce sales will grow 68% in 2015

CHICAGO, Aug. 18, 2015 /PRNewswire/ -- Driven by innovations in technology and shifting consumer behaviors, mobile commerce continues to skyrocket worldwide. Mobile sales by the 500 leading mobile commerce sites are on pace to reach $155 billion in 2015, up 68% from $92.4 billion in 2014, according to the just-released Internet Retailer 2016 Mobile 500, which ranks, profiles and details the world's 500 largest mobile commerce competitors by annual mobile sales and other key metrics. The 378 U.S. retailers in the 2016 Mobile 500 will reach m-commerce sales of $88 billion in 2015, up 36% from $65 billion in 2014. Mobile sales will account for 30% of total 2015 e-retail sales of the U.S. merchants in the Mobile 500. By contrast, e-retail sales in the U.S. grew 14.1% in Q2 2015, according to the Commerce Department.

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However, data in the 2016 Mobile 500 show that the rest of the world is well on its way to besting the U.S. in mobile sales growth. Mobile commerce sales in Europe will grow 71% year-over-year and in Latin America, 60% in 2015. The most impressive figures, though, hail from the 14 Mobile 500 e-retailers based in China: they are collectively on their way to growing mobile sales an estimated 249% to $39.42 billion in 2015, up from $11.3 billion in 2014. Additionally, these Chinese e-retailers account for five of the Top 10 and nine out of the 10 Fastest-Growing Mobile 500 companies worldwide based on annual mobile sales.

This quantum leap in global mobile sales growth prompts many retailers to prioritize their tech spending and match consumers' online shopping behavior, which leans toward mobile shopping on apps. A breakdown of app visibility scores showing where e-retailers' apps appear in iOS AppStore and Google Play search results is just one of the many new metrics the 2015 Mobile 500 provides. The research publication analyzes the world's 500 leading mobile commerce merchants by 71 data elements—including mobile traffic and conversion rate, site speed scores on 3G and 4G networks, key vendors used, and dozens of other metrics.

"If you think mobile commerce is a sideline business for e-retailers, think again," observes Internet Retailer publisher and chairman Jack Love. "It's fast becoming the standard method of e-retailing and smart e-retailers are perfecting the ways they connect with on-the-go consumers to drive lasting ROI."

The 217-page publication is now available in a digital version, and all of its proprietary data can be accessed and customized by user preference through a subscription to Top500Guide.com, the world's largest online database of competitive e-commerce information.

For research information or to arrange an interview, contact: Mark Brohan, vice president, Internet Retailer, at 312.362.9535 or [email protected].

For media inquiries, contact: Anna Applegate, corporate marketing communications, Internet Retailer, at 312.572.6264 or [email protected]. 

ABOUT INTERNET RETAILER®

The flagship brand of Chicago-based e-commerce publisher Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, web sites, online databases, webinars and e-mail newsletters. Internet Retailer, launched in March 1999, is the largest e-retailing monthly magazine with 44,500 subscribers. InternetRetailer.com is the most-visited informational web site in e-commerce featuring daily industry news and market analysis. The site attracts more than 205,000 unique monthly visitors and is also available in Mandarin for the Chinese e-commerce market at dianshang500.com. IRNewsLink, a daily e-commerce newsletter, is sent to more than 44,000 subscribers and features a weekly mobile commerce edition.

SOURCE Internet Retailer

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