Global Mobile Advertising Market Outlook 2017-2026: Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and Recommendations

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Aug 29, 2018, 06:30 ET

DUBLIN, Aug 29, 2018 /PRNewswire/ --

The "Mobile Advertising - Global Market Outlook (2017-2026)" report has been added to ResearchAndMarkets.com's offering.

According to the Global Mobile Advertising market accounted for $30.98 billion in 2017 and is expected to reach $214.75 billion by 2026 growing at a CAGR of 24.0%.

Increased awareness, uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favouring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are some restraining factors for the market.

Mobile advertising includes search, social, programmatic and video ads. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.

Based on Type of Advertising, Search advertising segment commanded considerable market share as it is mainly chosen by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In terms of geography, North America commanded the largest market share with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of internet by consumers in the region.

What our report offers:

Market share assessments for the regional and country level segments
Market share analysis of the top industry players
Strategic recommendations for the new entrants
Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Key Topics Covered:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.5 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mobile Advertising Market, By Solution
5.1 Introduction
5.2 Reporting And Analytics Solutions
5.3 Mobile Proximity Solutions
5.4 Integrated Solutions
5.5 Content Delivery Solutions
5.6 Advertisement Campaign Solutions
5.7 Other Solutions

6 Global Mobile Advertising Market, By Category
6.1 Introduction
6.2 Hobbies & Interests
6.3 Art & Entertainment
6.4 Other Categories

7 Global Mobile Advertising Market, By Type of Advertising
7.1 Introduction
7.2 Audio Advertising
7.3 In-App Advertising
7.4 Messaging Advertising
7.5 Mobile Digital Coupons Advertising
7.6 Search Advertising
7.7 Visual Advertising
7.8 In-Game Advertising
7.9 Rich Media
7.10 Other Advertising Types

8 Global Mobile Advertising Market, By Application
8.1 Introduction
8.2 Healthcare
8.3 Manufacturing & Supply Chain
8.4 IT and Telecom
8.5 Defence and Government
8.6 Transportation And Logistics
8.7 Banking &Insurance
8.8 Media And Entertainment
8.9 Energy, Power, And Utilities
8.10 Fast Moving Consumer Goods (FMCG) Sector
8.11 Other Applications

9 Global Mobile Advertising Market, By Device
9.1 Introduction
9.2 Smartphones
9.3 Desktops, Laptops, And Notebooks
9.4 Tablets
9.5 Other Devices

10 Global Mobile Advertising Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Apple Inc.
12.2 Google, Inc.
12.3 SAP SE
12.4 Microsoft Corporation
12.5 Yahoo! Inc.
12.6 Facebook Inc.
12.7 Nokia
12.8 AOL
12.9 Flytxt
12.10 Inmobi
12.11 Millenial Media
12.12 MoPub Inc.
12.13 Tune, Inc.
12.14 GoWide
12.15 AdColony, Inc.
12.16 Yeahmobi
12.17 PassionTeck
12.18 Digital Turbine, Inc.
12.19 GumGum Inc
12.20 Chartboost

For more information about this report visit https://www.researchandmarkets.com/research/t2l4vp/global_mobile?w=5

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