Global leather accessories megabrand, RABEANCO, launches in the US

NEW YORK, May 22, 2013 /PRNewswire/ -- RABEANCO, known the world over for quality leather accessories and fashion forward styles, unveils an ambitious new US website, www.rabeanco.com. In addition to several brick and mortar stores scheduled to open in California this year, the website is the first touchstone for US consumers. This launch will both propel the brand into the ever-broadening US marketplace and, in turn, evolve it into a larger global entity.

(Photo: http://photos.prnewswire.com/prnh/20130522/NY18762 )

"We are really excited about the launch of the US RABEANCO ecommerce website. Rabeanco.com is the first step in our planned multi-channel shopping experience for the US consumer," says Kevin M. Frain, CFO and head of Ecommerce. Designed jointly by RABEANCO and Acadaca, the site promotes a passion for discovery among its visitors as they browse through the RABEANCO collections. The Spring/Summer 2013 offering highlights timeless, wearable silhouettes in a range of textures and colorful materials while maintaining the accessible price point that ranges between $88 – $600 USD. Styles introduced to the US include the versatile Camila leather tote as well as the on trend Kanga backpack.

Users will not only be able to shop the retailers various styles, they will also be able to navigate through an assortment of menus such as Street Trends, Culture, and Press, which will keep them up to date on fresh editorialized, lifestyle content. Users will also be able to directly link to the brand's social media, granting them access to brand's following worldwide.

"After taking the Asia Pacific by storm, we are prepared to launch our first-ever ecommerce platform in the US and wholly owned retail stores.  The RABEANCO brand has been expanding at a steady growth rate over the past 10 years and has a loyal following in each of the regions it has introduced their rich and supple leather product offering.  From the vibrant & playful colors, the RABEANCO brand offers the customer a true artistic discovery each and every time she shops our internationally designed retail locations." Elaine R. Sugimura – President & CEO of RABEANCO USA, Inc.

RABEANCO's designs are a collection of individual styles. Each bag is comprised of the finest quality, hand selected leathers and artisanal craftsmanship with a focus on fashion. The juxtaposition of colorful leather with polished, stylish shapes makes the bags an immediate classic with fashion forward, international style.

For PR inquiries, please contact:

RMO-Wetherly| Louis Broccoli | [email protected]| 212.966.6467
RMO-Wetherly| Sonia Langlotz | [email protected]| 212.966.6467
RMO-Wetherly| Lauren Brown | [email protected]| 212.966.6467

About RABEANCO
RABEANCO is an accessories company with grassroots success! Designed and manufactured in Asia, but with inspired roots from Italy, this high quality leather accessories line is created with amazing character leathers and hardware. The product speaks to the individualistic style of each consumer and answers to how she lives in her daily life. The RABEANCO customers know that there is no substitute for the style and quality that an authentic RABEANCO product provides.

SOURCE RABEANCO