Global Industry Analysts Predicts the World Sex Toys Market to Reach $54.6 Billion by 2026

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Jan 04, 2022, 09:05 ET

SAN FRANCISCO, Jan. 4, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Sex Toys - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

FACTS AT A GLANCE
Edition: 6; Released: December 2021
Executive Pool: 487
Companies: 63 - Players covered include California Exotic Novelties, LLC; FUN FACTORY USA, Inc.; Kanojo Toys; Meiki Toys.com; Tenga Co., Ltd.; TOMAX USA and Others.
Coverage: All major geographies and key segments
Segments: Type (Adult Vibrators, Dildos, Erection Rings, Other Types); Distribution Channel (Online Stores, Specialty Stores, Mass Merchandisers)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

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ABSTRACT-

Global Sex Toys Market to Reach US$54.6 Billion by the Year 2026

Sex toys are also known as marital aids or adult toys and are used to enhance a person's sexual pleasure when making love or masturbating. Sex toys are even known to have medical benefits when the user has a medical condition or sexual dysfunction. Sexual Selfcare and wellness are being taken very seriously by consumers and a surge has been observed in the demand for creams and lotions for feminine wellness and sex toys for both sexes. Several manufacturers are focusing on health, beauty, and self-care and are launching new products and devices such as mini massager and air pulsing arouser, personal lubricant, and toy cleaning wipes. Sexual wellness products such as gels and toys that are affordable are being introduced in the market and the stigma around selling sexual items in conventional stores is fading away. The change is anticipated to be because of the demographic shift, as the millennials have a different view of sexual wellness in comparison with the baby boomers. Gradual fading away of the stigma associated with masturbation, even among married couples is benefiting the market for sex toys. Their adoption and use is growing especially among single women wanting to masturbate solo with sex toys such as vibrators, clitoral stimulators/suction vibrators, internal vaginal toys, cock rings, blowjob sleeves, and anal toys, among others. The acceptance of the growing LGBTQ community is another major factor driving demand for sex toys. Steadily growing popularity of male sex toys, increase in online sales, development of technologically sophisticated products, and growing population are other factors driving growth in the market.

Amid the COVID-19 crisis, the global market for Sex Toys estimated at US$35.1 Billion in the year 2020, is projected to reach a revised size of US$54.6 Billion by 2026, growing at a CAGR of 7.6% over the analysis period. Adult Vibrators, one of the segments analyzed in the report, is projected to grow at a 8.2% CAGR to reach US$25.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Dildos segment is readjusted to a revised 7.1% CAGR for the next 7-year period. This segment currently accounts for a 24.3% share of the global Sex Toys market.

The U.S. Market is Estimated at $12.6 Billion in 2021, While China is Forecast to Reach $8 Billion by 2026

The Sex Toys market in the U.S. is estimated at US$12.6 Billion in the year 2021. The country currently accounts for a 33% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$8 Billion in the year 2026 trailing a CAGR of 10.4% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.1% and 7.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.4% CAGR while Rest of European market (as defined in the study) will reach US$4 Billion by the end of the analysis period.

Erection Rings Segment to Reach $7.8 Billion by 2026

In the global Erection Rings segment, USA, Canada, Japan, China and Europe will drive the 8.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$4 Billion in the year 2020 will reach a projected size of US$7.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$753.7 Million by the year 2026. More

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Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
www.StrategyR.com
Email: [email protected]

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SOURCE Global Industry Analysts, Inc.