The market is concentrated, and the degree of concentration will accelerate during the forecast period. Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc are some of the major market participants. An increase in the number of gamers and growing partnership between advertisers and video game companies will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
In-Game Advertising Market 2021-2025: Segmentation
In-Game Advertising Market is segmented as below:
- Platform
- Geography
- North America
- APAC
- Europe
- MEA
- South America
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In-Game Advertising Market 2021-2025: Vendor Analysis and Scope
To help businesses improve their market position, the in-game advertising market provides a detailed analysis of around 25 vendors operating in the market. Some of these vendors include Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc.
The report also covers the following areas:
- In-Game Advertising Market size
- In-Game Advertising Market trends
- In-Game Advertising Market industry analysis
The emergence of programmatic in-game advertisement is likely to emerge as one of the primary drivers of the market. However, the growing use of advertisement blocking solutions may threaten the growth of the market.
In-Game Advertising Market 2021-2025: Key Highlights
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will assist in-game advertising market growth during the next five years
- Estimation of the in-game advertising market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the in-game advertising market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of in-game advertising market vendors
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Related Reports on Communication Services Include:
Global Mobile Advertising Market - Global mobile advertising market is segmented by type (display, search, and SMS) and geography (APAC, Europe, MEA, North America, and South America).
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Global Programmatic Advertising Spending Market - Global programmatic advertising spending market is segmented by auction type (open auction, automated guaranteed, invitation-only, and unreserved fixed-rate), display type (mobile and desktop), and geography (APAC, Europe, MEA, North America, and South America).
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Table of Contents:
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Platform
- Market segments
- Comparison by Platform
- Mobile - Market size and forecast 2020-2025
- Computing - Market size and forecast 2020-2025
- Console - Market size and forecast 2020-2025
- Market opportunity by Platform
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2020-2025
- APAC - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Alphabet Inc.
- Anzu Virtual Reality Ltd.
- Blizzard Entertainment Inc.
- Electronic Arts Inc.
- ironSource Ltd.
- MediaSpike Inc.
- Motive Interactive Inc.
- Playwire LLC
- RapidFire Inc.
- WPP Plc
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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