Global Feminine Hygiene Products Market Report 2022: Penetration of International Brands in the Untapped Market has Propelled Demand

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Mar 24, 2022, 16:15 ET

DUBLIN, March 24, 2022 /PRNewswire/ -- The "Feminine Hygiene Products Market by Nature, Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030" report has been added to ResearchAndMarkets.com's offering.

The global feminine hygiene products market was valued at $38.9 billion in 2020, and is projected to reach $68.7 billion by 2030, registering a CAGR of 6.1% from 2021 to 2030.

Feminine hygiene products are used to maintain personal hygiene during menstruation, to clean vaginal discharge, remove unwanted hair, and keep internal body parts clean. Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades are collectively termed as feminine hygiene products.

Moreover, these products are easily available in the market through various distribution channels including, online stores, supermarket/hypermarket, and specialty stores. Furthermore, continuous development of online stores is expected to drive the growth of the feminine hygiene products, in terms of value sales, during the forecast period.

The increase in consumer awareness and literacy level for maintaining personal hygiene is a major factor that drives the growth of the female hygiene products market across the globe. Moreover, rise in number of working women population across the globe acts as a key driver for the growth of the feminine hygiene products market.

Furthermore, penetration of international brands in the untapped market has propelled the demand for these products in the market. However, health concerns due to ingredients used in conventional sanitary napkins is expected to hamper growth of the market during the forecast period.

Nevertheless, rapid growth of online retail platform is expected to offer immense opportunities for the market, in terms of value sales during the forecast period.

Market Dynamics

Drivers

Multiple advantages of feminine hygiene products to augment market growth
Rising number of working populations
Rising number of hotels & restaurants, schools, and other businesses to augment market growth

Restraints

Low penetration in developing regions
Availability of counterfeit products

Opportunities

Product Innovation
Rapid growth of online retail platforms

Some of the major players include

Edgewell Personal Care Company
First Quality Enterprises
Incorporation
Hengan International Group Co. Limited
Johnson & Johnson
Kao Corporation
Kimberly-Clark Corporation
Procter & Gamble Company
Svenska Cellulosa Aktiebolaget (Essity Aktiebolag)
Unicharm Corporation
Unilever plc

KEY MARKET SEGMENTS

By Nature

Disposable
Reusable

By Product Type

Sanitary Pads
Tampons and Menstrual Cup
Panty liners and Shields
Internal cleansers and Sprays
Disposable razors and blade

By Distribution Channel

Supermarket/hypermarket
Pharmacy
Online store
Other

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia and New Zealand
South Korea
ASEAN
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Argentina
Rest of LAMEA

For more information about this report visit https://www.researchandmarkets.com/r/xw5kk0

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Research and Markets
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SOURCE Research and Markets