Global Digital OOH Market to Reach $41.3 Billion by 2030: Increased Vehicular Traffic in Urban Territories Augurs Well

DUBLIN, July 17, 2023 /PRNewswire/ -- The "Digital OOH: Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.

The global market for Digital OOH estimated at US$20.9 Billion in the year 2022, is projected to reach a revised size of US$41.3 Billion by 2030, growing at a CAGR of 8.9% over the analysis period 2022-2030. Billboard, one of the segments analyzed in the report, is projected to record a 9.8% CAGR and reach US$19.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Transit segment is readjusted to a revised 8.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 12.2% CAGR

The Digital OOH market in the U.S. is estimated at US$6.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$9.6 Billion by the year 2030 trailing a CAGR of 12.2% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.3% and 7.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.4 Billion by the year 2030.

Select Competitors (Total 45 Featured) -

• Adams Outdoor Advertising
• AOTO Electronics Co., Ltd
• APG|SGA SA
• Ayuda Media Systems
• Bell Media
• Broadsign International LLC
• Clear Channel Outdoor Holdings, Inc.
• Daktronics, Inc.
• Global
• JCDecaux Group
• Lamar Advertising Company
• oOh!media Limited
• Outfront Media, Inc.
• Pattison Outdoor Advertising
• Primedia Outdoor
• Stroer SE & Co. KGaA

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

• Influencer Market Insights
• An Introduction to Digital OOH
• Digital OOH: Current Market Scenario and Outlook
• A Brief Overview of Trends Shaping the DOOH Market
• Product Segment Analysis
• Digital Billboards: Prominent Category
• Digital Billboards Vs. Traditional Billboards
• Transit Media Emerges as New Growth Vertical
• Rising Demand for Street Furniture
• Some Forms of Street Furniture
• While Developed Regions Remain Major Revenue Contributors, Developing Regions Exhibit Fast Paced Growth
• World Digital OOH Market by Region (2019 & 2025): Percentage Breakdown of Revenues for Developed and Developing Regions
• World Digital OOH Market - Geographic Regions Ranked by % CAGR (Revenues) for 2018-2025: China, Asia-Pacific, Latin America, Middle East, Africa, Canada, USA, Europe, and Japan
• Economic Scenario and Its Impact on Digital OOH Market
• Global Economic Outlook: Real GDP Growth Rates in % by Country/Region for the Years 2018 through 2021
• COMPETITIVE LANDSCAPE
• Digital OOH: Fragmented Marketplace
• Recent Market Activity
• Global Outdoor Advertising Competitor Revenues in US$ Billion
• Digital OOH - Global Key Competitors Percentage Market Share in 2022 (E)
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
• Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

• Growing Importance of Outdoor Advertising Creates Fertile Environment for Digital OOH
• A Note on Evolution of Outdoor Advertising
• World Outdoor Advertising Expenditure (in US$ Billion) for the Years 2018 through 2025
• Breakdown World Outdoor Advertising Expenditure (in %) by Region/Country for the Year 2019
• Leading Advertisers in OOH Spending Globally
• Digital OOH Rides on the Urbanization Wave
• World Urban Population in Thousands: 1950-2050
• Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
• Percentage of Urban Population in Select Countries for 2018, 2020, 2030, 2040 and 2050
• Urban Skyscrapers with Building Wrap Screens Drive Adoption
• Increased Vehicular Traffic in Urban Territories Augurs Well
• Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH
• World Smart City Investments (in US$ Billion) for the Years 2018 through 2025
• Breakdown of World Smart City Investments (in %) by Country/Region for the Year 2019
• Airports: Niche Segment
• Smart Airports to Widen Airport DOOH
• World Smart Airport Investments (in US$ Million) for the Years 2018 through 2025
• Programmatic Approach Steps In to Instigate Broad-based Opportunities for Digital OOH
• Fragmented In-Home Advertising Extends Opportunities
• Special Entertainment Events Provides Momentum
• Technological Confluence Sparks Innovative Approaches to Digital OOH
• AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities
• Smartboards Enhance Viewer Recall of Outdoor Ads
• Gesture Technology Proliferates the DOOH Vertical
• The Rise of Augmented Reality & Nex-Gen Glad-vertising
• Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate DOOH Domain
• Issues & Challenges
• Lack of Measurement: A Key Impediment
• Unconventional Pricing Models
• Issues with Targeting & Attribution
• Safety Issues Being Taken to Higher Levels
• Municipal Contracts: Inducing Uncertainty into Business
• Unfavorable Regulations for Outdoor Advertising
• Competition from Established & Emerging Forms of Advertising: A Challenge to Reckon With

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/xdeu6h

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