Global Digital Advertising and Marketing Markets, 2021-2026 - Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands

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Nov 23, 2021, 08:15 ET

DUBLIN, Nov. 23, 2021 /PRNewswire/ -- The "Digital Advertising and Marketing - Global Market" report has been added to ResearchAndMarkets.com's offering.

Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026

Global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9% over the analysis period.

The Covid-19 pandemic resulted in people staying at home and/or working remotely from home, resulting in huge increase in online traffic. The large increases in online traffic provide opportunities for companies to keep their target audience engaged through digital marketing initiatives.

While overall digital marketing spending declined due the pandemic-induced cuts in marketing and advertising budgets during the lockdown , available budgets are being directed at digital marketing initiatives. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. As a result, the pandemic is driving changes to digital marketing strategies at companies, especially at companies where digital marketing initiatives had relatively low priority.

Clicks and display ads are among the most prominent forms of digital marketing initiatives. Clicks are expensive compared to display ads, as clicks ensure the customer is directed to the advertiser`s website. However, clicks provide a better return on investment.

The declines in digital marketing budgets across the spectrum resulted in lower costs per click. As a result, marketers are gaining more clicks for the same cost. Proactive advertisers with long-term outlook are utilizing the lower costs of clicks to improve their marketing plans and stand to gain the most when conditions improve.

The continued spending on digital marketing initiatives would ensure that such advertisers have a high recall for their products or services when the conditions improve. In addition, the lower costs of digital marketing, as well as the unfavourable circumstances for other marketing and advertising formats is resulting in advertisers exploring and/or increasing their marketing spends on digital marketing.

The U.S. Market is Estimated at $155.3 Billion in 2021, While China is Forecast to Reach $254.9 Billion by 2026

Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market.

Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress digital ad market in the developed countries.

Per capita spending on connected devices remains high in the developed regions, with a significant portion of consumers purchasing mid- to high-end devices for various purposes. Products with sophisticated features and functions are popular among consumers, and price of the product remains mostly irrelevant as majority of consumers are affluent.

While consumer affluence and general inclination towards advanced technologies favour wider acceptance of connected devices, active participation of leading electronics manufacturers drives momentum in the market. As penetration of connected devices and consumer inclination towards digital solutions remains high, developed regions represent the primary markets for digital advertising and marketing, globally.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

COVID-19 Pandemic Upends the Advertising Landscape
Digital Advertising Spending Records Growth during Pandemic
Digital Marketing Strategies Change in Pandemic Times
Digital and Personalized Experience Gain Prominence
Advertising: Essential for Corporate/Brand Survival & Existence
Digital Advertising and Marketing: A Conceptual Overview
Digital Media Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Asian Economies to Spearhead Future Growth
Competition
World Brands
Recent Market Activity

2. FOCUS ON SELECT PLAYERS (Total 311 Featured)

Acxiom Corporation
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Dentsu International
Eniro AB
Epsilon Data Management, LLC
Facebook, Inc.
Google, Inc.
IAC/InterActiveCorp.
Microsoft Corporation
LinkedIn Corporation
Sohu.com, Inc.
SXM Media
Tencent Holdings Ltd.
TradeDoubler AB
Twitter, Inc.
Xaxis, LLC
Verizon Media

3. MARKET TRENDS & DRIVERS

Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
Digital Transformation across Organizations Goes Beyond Digital Marketing
Digital Marketing Trends for the Future
Role of Modern Technology in Improving Advertising Campaign Strategies
Augmented Reality (AR): Enabling Customized Experiences
Blockchain Technology Poised to Transform Digital Advertising Space
Voice Search: Redefining the Digital Marketing Space
Videos: The New Go-to Medium of Advertising
Social Messaging to Connect with Customers
Other Notable Technology Trends in Digital Advertising Market
A Digital Cocktail for Digital Marketing
AI in Media & Advertising: Targeting Customers with Right Marketing Content
Possibilities Galore for AI in Digital Marketing
An Insight into the Issues Associated with AI
5G to Further Enhance Mobile Advertising Spending
Growth in Mobile Apps Drive Opportunities for Digital Marketers
Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
Social Commerce Through Social Media Platforms
Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
New Restrictions on Collection of Location Data to Cost Marketers
Social Media with Location Based Features: Emerging Avenues for Marketing
Location-based Advertising (LBA) Gains Foothold at Airports
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Continuous Growth in Cross-Platform Video Advertising Market
In-App Advertising: A Promising Platform for Reaching the Desired Audience
Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
Mobile Video Ads Hold an Edge Over Online Video Ads
Native Advertising: The Next Big Thing in Display Advertising
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
Maximum Visibility Drives Interest in Free Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Digital Marketing Trends for Pharmaceutical Industry in the Future
Millennials Emerge as Key Demographic for Digital Advertising Market
Key Issues and Challenges Hampering Prospects for Digital Advertising
Ad-Blocking: A Threat for Digital Advertising Revenues
Major Problems Facing Service Providers in Monetizing Media Campaigns

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/tyv4b2

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