Global Construction Industry Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry

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Aug 08, 2013, 04:13 ET

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Construction Industry Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry
http://www.reportlinker.com/p01361914/Global-Construction-Industry-Survey-2013–2014-Market-Trends-Marketing-Spend-and-Sales-Strategies-in-the-Global-Construction-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Construction_and_Building

Synopsis
• The report provides data and analysis on construction industry supplier expenditure, marketing, and developments within the global construction industry
• The report includes key topics such as global construction industry supplier expenditure, marketing behaviors and strategies
• The report identifies the threats and opportunities within the global construction industry
• The report analyses economic outlook trends and business confidence within global construction industry executives
• The report provides a definitive assessment of the emerging markets that marketing executives should concentrate on, and survey respondent interpretation of the economic situation in developed markets

Summary
"Global Construction Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Construction Industry" is a new report by Timetric that analyzes how media spend, marketing, sales strategies, practices and business planning are set to change in the global construction industry during 2013–2014. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global construction industry suppliers and data on how spending by global construction industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global construction industry buyers and suppliers and M&A activity.

Scope
The report features the opinions of global construction industry respondents related to the following:
• Revenue growth projections
• Capital expenditure of construction industry contractors, developers and suppliers
• Leading business concerns and the subsequent efforts to negate them
• Marketing budgets of construction industry supplier companies
• Future investment in media channels
• Key marketing aims for 2013–2014
• Critical success factors for choosing a marketing agency

Reasons To Buy
• Projects trends related to global construction industry respondent revenue growth expectations and top priorities in the next 12 months
• Outlines the change in capital expenditure of buyer and supplier companies in 2013
• Identifies the most important ways that suppliers can help buyers in the current business climate
• Analyses the average size of global construction industry annual marketing budgets for supplier respondents
• Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013–2014

Key Highlights
• According to the survey, 56%, 55% and 45% of respective respondents identified 'cost containment', 'market uncertainty' and 'retention or recruitment of skilled staff' as pressing business concerns.
• Timetric's industry survey revealed that the average marketing budgets of both construction equipment and material, and other construction industry suppliers, are expected to increase by 7% in 2013.
• Of all construction equipment and material supplier companies, 63% and 62% of respondents plan to increase marketing expenditure on 'email and news letters' and 'social media and networking sites'.
• 'CRM systems' and 'market intelligence research' emerged as the two important marketing and sales solutions in 2013.
• A total of 65% of respondents from construction equipment and materials suppliers consider the need to 'focus sales efforts on generating new business' as a marketing activity they plan to adopt.

Table of Contents

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Global Construction Industry: Profile of Survey Respondents
1.4.1 Global construction industry: profile of contractor and developer respondents
1.4.2 Global construction industry: profile of supplier respondents
2 Executive Summary
3 Global Construction Industry Dynamics
3.1 Revenue Growth Projections in the Global Construction Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by turnover
3.1.4 Revenue growth projections by senior-level respondents
3.2 Future Developments in Business Structure in the Global Construction Industry
3.2.1 Future developments in business structure by contractors and developers
3.2.2 Future developments in business structure by suppliers
3.3 Merger and Acquisition Activity Projections in the Global Construction Industry
3.3.1 M&A activity projections by contractors and developers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by company turnover
3.4 Estimation of Capital Expenditure in the Global Construction Industry
3.4.1 Estimation of capital expenditure by contractors and developers
3.4.2 Estimation of capital expenditure by suppliers
3.4.3 Estimation of capital expenditure by region
3.4.4 Estimation of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment Activity in Global Construction Industry
3.5.1 Planned change in staff recruitment activity by contractors and developers
3.5.2 Planned change in staff recruitment activity by suppliers
3.5.3 Planned change in staff recruitment activity by region
3.5.4 Planned change in staff recruitment activity by company turnover
4 Global Construction Industry Market Growth Outlook
4.1 Global Construction Industry – Demand in Emerging Markets
4.1.1 Demand in emerging markets by contractors and developers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Construction Industry – Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by contractors and developers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover
5 Threats and Opportunities for the Global Construction Industry
5.1 Global Construction Industry – Leading Business Concerns for 2013–2014
5.1.1 Leading business concerns for 2013–2014 by company type
5.1.2 Leading business concerns for 2013–2014 by region
5.1.3 Leading business concerns for 2013–2014 by company turnover
5.2 Global Construction Industry – Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by company type
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by senior-level respondents
5.3 Global Construction Industry – Key Variations in Operational Costs
5.3.1 Key variations in operational costs by contractors and developers
5.3.2 Key variations in operational costs by suppliers
5.3.3 Key variations in operational costs by region
5.3.4 Key variations in operational costs by company turnover
5.4 Global Construction Industry – Impact of Costs on Product Pricing
5.4.1 Impact of costs on product pricing by contractors and developers
5.4.2 Impact of costs on product pricing by suppliers
6 Global Construction Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets – Global Construction Industry Suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by company turnover
6.2 Planned Change in Marketing Expenditure Levels – Global Construction Industry Suppliers
6.2.1 Planned change in marketing expenditure by suppliers
6.2.2 Planned change in marketing expenditure by region
6.2.3 Planned change in marketing expenditure by company turnover
6.2.4 Planned change in marketing expenditure levels by revenue growth expectations
6.3 Future Investment in Media Channels – Global Construction Industry Suppliers
6.3.1 Future investment in media channels by suppliers
6.3.2 Future investment in media channels by region
6.3.3 Future investment in media channels by company turnover
6.4 Global Construction Industry Suppliers' Future Investment in Marketing and Sales Technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by company turnover
7 Marketing and Sales Behaviors and Strategies in 2013–2014
7.1 Key Marketing Aims for 2013–2014 – Global Construction Industry
7.1.1 Key marketing aims by suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by company turnover
7.1.4 Key marketing aims by revenue growth expectations
7.2 Essential Amendments to Marketing Activities in 2013–2014
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Best Uses of New Media for Business Prospects – Global Construction Industry
7.3.1 Best uses of new media by suppliers
7.3.2 Best uses of new media by region
7.3.3 Best uses of new media by company turnover
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by suppliers
7.4.2 Critical success factors for choosing a marketing agency by region
7.4.3 Critical success factors for choosing a marketing agency by company turnover
8 Appendix
8.1 Survey Results – Closed Questions
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 Disclaimer

List of Tables

Table 1: Global Construction Industry Survey Respondents by Company Type, 2013
Table 2: Global Construction Industry Contractor and Developer Respondents by Job Role (%), 2013
Table 3: Global Construction Industry Contractor and Developer Respondents by Company Turnover (%), 2013
Table 4: Global Construction Industry Contractor and Developer Respondents by Region (%), 2013
Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2013
Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2013
Table 7: Global Construction Industry Supplier Respondents by Region (%), 2013
Table 8: Revenue Growth Optimism in the Global Construction Industry (%), 2009–2013
Table 9: Revenue Growth Optimism in the Global Construction Industry by Contractors and Developers (%), 2009–2013
Table 10: Revenue Growth Optimism in the Global Construction Industry by Suppliers (%), 2009–2013
Table 11: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013
Table 12: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013
Table 13: Revenue Growth Optimism by Senior-Level Respondents (%), 2013
Table 14: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013
Table 15: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013
Table 16: M&A Activity Projections of Construction Contractors and Developers (%), 2009–2013
Table 17: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009–2013
Table 18: M&A Activity Projections of Other Construction Suppliers (%), 2009–2013
Table 19: Global Construction Industry – M&A Activity Projections by Region (%), 2013
Table 20: Global Construction Industry – M&A Activity Projections by Turnover (%), 2013
Table 21: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013
Table 22: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013
Table 23: Global Construction Industry – Increase in Capital Expenditure by Region (%), 2013
Table 24: Global Construction Industry – Increase in Capital Expenditure by Turnover (%), 2013
Table 25: Global Construction Industry – Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013
Table 26: Global Construction Industry – Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
Table 27: Global Construction Industry – Planned Change in Staff Recruitment Activity by Region (%), 2013
Table 28: Global Construction Industry – Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013
Table 29: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013
Table 30: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013
Table 31: Demand in Emerging Markets by Other Construction Suppliers (%), 2013
Table 32: Global Construction Industry – Increase of Demand in Emerging Markets by Region (%), 2013
Table 33: Construction Contractors and Developers – Growth Projections in Developed Countries (%), 2013
Table 34: Construction Equipment and Materials Suppliers – Growth Projections in Developed Countries (%), 2013
Table 35: Other Construction Suppliers – Growth Projections in Developed Countries (%), 2013
Table 36: Global Construction Industry – Increase in Growth Projections of Developed Countries by Region (%), 2013
Table 37: Global Construction Industry – Increase in Growth Projections of Developed Countries by Turnover (%), 2013
Table 38: Global Construction Industry – Leading Business Concerns (%), 2009–2013
Table 39: Leading Business Concerns by Company Type (%), 2013–2014
Table 40: Global Construction Industry – Leading Business Concerns by Region (%), 2013–2014
Table 41: Global Construction Industry – Leading Business Concerns by Turnover (%), 2013–2014
Table 42: Global Construction Industry – Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
Table 43: Global Construction Industry – Securing Buyer Business by Region (%), 2013
Table 44: Global Construction Industry – Securing Buyer Business by Turnover (%), 2013
Table 45: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013
Table 46: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013
Table 47: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013
Table 48: Key Variations in Operational Costs by Region (%), 2013
Table 49: Key Variations in Operational Costs by Company Turnover (%), 2013
Table 50: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013
Table 51: Impact of Changing Costs on Product Pricing by Suppliers (%), 2013
Table 52: Annual Marketing Budgets – Construction Equipment and Materials Suppliers (%), 2009?2013
Table 53: Annual Marketing Budgets – Other Construction Industry Suppliers (%), 2009?2013
Table 54: Annual Marketing Budgets by Region – Global Construction Industry Suppliers (%), 2013
Table 55: Annual Marketing Budgets by Company Turnover – Global Construction Industry Suppliers (%), 2013
Table 56: Planned Change in Marketing Expenditure – Construction Equipment and Materials Suppliers (%), 2009?2013
Table 57: Planned Change in Marketing Expenditure – Other Construction Industry Suppliers (%), 2009?2013
Table 58: Planned Change in Marketing Expenditure Levels by Region (%), 2013
Table 59: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
Table 60: Future Investment in Media Channels – Construction Equipment and Materials Suppliers (%), 2013
Table 61: Future Investment in Media Channels – Other Construction Industry Suppliers (%), 2013
Table 62: Future Investment in Media Channels by Turnover (% 'Increase' Responses), 2013
Table 63: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013
Table 64: Planned Investment in Marketing and Sales Technologies by Region (%), 2013
Table 65: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2013
Table 66: Key Marketing Aims – Construction Equipment and Materials Suppliers (%), 2013
Table 67: Key Marketing Aims – Other Construction Industry Suppliers (%), 2013
Table 68: Key Marketing Aims by Turnover – Global Construction Industry Suppliers (%), 2013
Table 69: Key Marketing Aims by Revenue Growth Expectations (%), 2013
Table 70: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013–2014
Table 71: Amendments to Marketing Activities by Region – Global Construction Industry (%), 2013–2014
Table 72: Amendments to Marketing Activities by Turnover – Global Construction Industry (%), 2013–2014
Table 73: Best Uses of New Media – Global Construction Industry Suppliers (%), 2013
Table 74: Global Construction Industry Suppliers – Best Uses of New Media by Region (%), 2013
Table 75: Global Construction Industry Suppliers – Best Uses of New Media by Turnover (%), 2013
Table 76: Critical Success Factors by Region – Global Construction Industry (%), 2013
Table 77: Critical Success Factors by Turnover – Global Construction Industry Suppliers (%), 2013
Table 78: Global Construction Industry Survey Results – Closed Questions

List of Figures
Figure 1: Revenue Growth Optimism in the Global Construction Industry (%), 2009–2013
Figure 2: Revenue Growth Optimism in the Global Construction Industry by Company Type (%), 2009–2013
Figure 3: Revenue Growth Optimism in the Global Construction Industry by Region (%), 2013
Figure 4: Revenue Growth Optimism in the Global Construction Industry by Turnover (%), 2013
Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2013
Figure 6: Key Expected Changes in the Business Structure of Construction Contractors and Developers (%), 2013
Figure 7: Key Expected Changes in the Business Structure of Construction Equipment and Materials Suppliers (%), 2013
Figure 8: Key Expected Changes in the Business Structure of Other Construction Suppliers (%), 2013
Figure 9: M&A Activity Projections of Construction Contractors and Developers (%), 2009–2013
Figure 10: M&A Activity Projections of Construction Equipment and Materials Suppliers (%), 2009–2013
Figure 11: M&A Activity Projections of Other Construction Suppliers (%), 2009–2013
Figure 12: Capital Expenditure Expectations by Construction Contractors and Developers (%), 2013
Figure 13: Capital Expenditure Expectations by Construction Equipment and Materials Suppliers (%), 2013
Figure 14: Capital Expenditure Expectations by Other Construction Suppliers (%), 2013
Figure 15: Global Construction Industry – Increase in Capital Expenditure by Region (%), 2013
Figure 16: Global Construction Industry – Increase in Capital Expenditure by Turnover (%), 2013
Figure 17: Global Construction Industry – Planned Change in Staff Recruitment Activity by Contractors and Developers (%), 2013
Figure 18: Global Construction Industry – Planned Change in Staff Recruitment Activity by Suppliers (%), 2013
Figure 19: Global Construction Industry – Planned Change in Staff Recruitment Activity by Region (%), 2013
Figure 20: Global Construction Industry – Planned Change in Staff Recruitment Activity by Company Turnover (%), 2013
Figure 21: Global Construction Industry – Top Ten Growth Regions (%), 2013
Figure 22: Global Construction Industry – Top Five Emerging Markets, 2013
Figure 23: Demand in Emerging Markets by Construction Contractors and Developers (%), 2013
Figure 24: Demand in Emerging Markets by Construction Equipment and Materials Suppliers (%), 2013
Figure 25: Global Construction Industry – Increase of Demand in Emerging Markets by Company Turnover (%), 2013
Figure 26: Global Construction Industry – Top Five Developed Regions by Growth (%), 2013
Figure 27: Construction Contractors and Developers – Growth Projections in Developed Countries (%), 2013
Figure 28: Construction Equipment and Materials Suppliers – Growth Projections in Developed Countries (%), 2013
Figure 29: Other Construction Suppliers – Growth Projections in Developed Countries (%), 2013
Figure 30: Global Construction Industry – Increase in Growth Projections of Developed Countries by Region (%), 2013
Figure 31: Global Construction Industry – Top Five Leading Business Concerns, 2013–2014
Figure 32: Global Construction Industry – Leading Business Concerns (%), 2009–2013
Figure 33: Global Construction Industry – Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
Figure 34: Global Construction Industry – Securing Buyer Business by Region (%), 2013
Figure 35: Global Construction Industry – Securing Buyer Business by Senior-Level Respondents (%), 2013
Figure 36: Key Variations in Operational Costs of Construction Contractors and Developers (%), 2013
Figure 37: Key Variations in Operational Costs of Construction Equipment and Materials Suppliers (%), 2013
Figure 38: Key Variations in Operational Costs of Other Construction Suppliers (%), 2013
Figure 39: Impact of Changing Costs on Product Pricing by Construction Contractors and Developers (%), 2013
Figure 40: Annual Marketing Budgets – Construction Equipment and Materials Suppliers (%), 2009?2013
Figure 41: Annual Marketing Budgets – Other Construction Industry Suppliers (%), 2009?2013
Figure 42: Annual Marketing Budgets by Region – Global Construction Industry Suppliers (%), 2013
Figure 43: Annual Marketing Budgets by Company Turnover – Global Construction Industry Suppliers (%), 2013
Figure 44: Planned Change in Marketing Expenditure (%), 2009?2013
Figure 45: Planned Change in Marketing Expenditure – Construction Equipment and Materials Suppliers (%), 2009?2013
Figure 46: Planned Change in Marketing Expenditure – Other Construction Industry Suppliers (%), 2009?2013
Figure 47: Planned Change in Marketing Expenditure Levels by Turnover (%), 2013
Figure 48: Future Investment in Media Channels by Region (% 'Increase' Responses), 2013
Figure 49: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2013
Figure 50: Key Marketing Aims – Construction Equipment and Materials Suppliers (%), 2013
Figure 51: Key Marketing Aims – Other Construction Industry Suppliers (%), 2013
Figure 52: Key Marketing Aims by Region – Global Construction Industry Suppliers (%), 2013
Figure 53: Amendments to Marketing Activities by Global Construction Industry Suppliers (%), 2013–2014
Figure 54: Best Uses of New Media – Global Construction Industry Suppliers (%), 2013
Figure 55: Global Construction Industry Suppliers – Best Uses of New Media by Region (%), 2013
Figure 56: Global Construction Industry Suppliers – Best Uses of New Media by Turnover (%), 2013
Figure 57: Critical Success Factors – Construction Equipment and Materials Suppliers (%), 2009?2013
Figure 58: Critical Success Factors – Other Construction Industry Suppliers (%), 2009?2013

Companies Mentioned

Primoris Services Corporation
Solutions 4 Brunswick
Manitex
Sparrows Group
Liebherr Group
Campus Apartments
Morgan Sindall
HBC-Radiomatic
Tishman Speyer
Keller Group
Westfield
LuLu Group
SKF
Rampart Construction
Fratelli Ferrari
A1A Software (A1A)
Atlas Network