Gimbal, Inc. Completes Transition to Standalone Company with Focus on Enhancing Mobile Engagement through its Contextual Awareness Platform

SAN DIEGO, May 28, 2014 /PRNewswire/ -- Gimbal, Inc. today announced that its transition to a standalone company is complete. The company will continue to provide leading contextual awareness solutions to enhance mobile engagement, and is committed to further driving the mobile proximity ecosystem moving forward. Gimbal, Inc. has secured funding and support from a number of forward-thinking strategic investors including i-Hatch LBS Fund, which includes corporate investors that are leaders in their respective fields such as AEG, SK Planet and Zebra Technologies Corporation. Qualcomm Technologies, Inc.  remains a substantial investor in the new company.

Besides supporting its existing customers and partners, Gimbal, Inc. is actively pursuing new business for its industry-leading mobile engagement solution, the Gimbal™ Context Awareness & Proximity Platform, including proximity beacons that support Apple's iBeacon technology. As a standalone company, Gimbal, Inc. is in an ideal position to quickly serve this fast-moving industry while providing timely support to its ecosystem partners.

"Gimbal, Inc. continues what Qualcomm successfully began and the transition will be seamless to our existing customers and our future partners," said Rocco Fabiano, chief executive officer of Gimbal, Inc.  "We are excited to support the continual evolution of this rapidly growing business and lead the way in transforming mobile engagement via real-time proximity data that brands can use to provide timely and contextually relevant communications to customers."

"Gimbal gives brands, venues, events and retailers the opportunity and means to provide informed messaging at the right place and time to their valued customers, paving the way to richer brand engagement and seamless consumer dialogues," said Chip Austin, general partner of i-Hatch LBS Fund.  "We are excited to collaborate with the Gimbal management team and our strategic corporate investor group to further evolve this leading-edge platform."

Gimbal, which supports iOS and Android, offers a comprehensive mobile engagement platform available to provide brands, venues, retailers and events with personal touch points to enhance the consumer experience.  Features of the platform include:

• Geofencing (macro location) and proximity (micro location) – events are triggered when a consumer crosses or spends time in a geofence or comes near a proximity beacon, enabling communications to be tied to real-time location
• Interest sensing –infers consumer interests to help developers deliver highly relevant communications
• Consumer-controlled privacy – up-front opt-in, easy-to-access opt-out and comprehensive yet easy-to-digest privacy controls along with TRUSTe certification
• Security – multiple safeguards on device as well as during transmission to ensure security of data
• Data Analytics – providing companies their users' real-time, real-world data
• Developer tools – easy iOS and Android app development with the Gimbal SDK, Manager portal and APIs

About i-Hatch

Formed in early 1999, i-Hatch provides experienced capital to technology ventures, primarily in the mobile sector.  Our approach is to partner with founders early-on, providing both capital and hands-on support from the extended i-Hatch team.  i-Hatch LBS Fund is a special purpose vehicle targeting specific opportunities in the location-based services sector, with strategic capital from industry veterans and corporations including AEG, SK Planet, and Zebra Technologies Corporation.  For further information please visit www.i-hatch.com.

About Gimbal, Inc.

Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions.  Our context awareness, proximity and personalization technologies allow brands to drive engagement and loyalty by interacting with their customers when, where and in the ways they're most likely to engage and make purchase decisions.  Visit www.gimbal.com for more information.

Gimbal is a trademark of Gimbal, Inc.  Other product and brand names may be trademarks or registered trademarks of their respective owners.

SOURCE Gimbal, Inc.

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