Gillette Goes Backstage in Music With New, Revealing Documentary Film Series Launching in January 2010

BOSTON, Jan. 11 /PRNewswire/ -- Gillette® [PG] today announced that it is partnering with some of the world's most popular musicians to produce Gillette UNCUT, an authentic digital documentary film series which will make its world premiere in Los Angeles in late January, 2010. Shot by renowned music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will provide fans with a rare glimpse into the worlds of will.i.am of the Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.

"Music plays a big part in the lives of young men," said Steve Fund, Gillette Global Marketing Director. "Gillette UNCUT shows a side of artists that's rarely, if ever, seen - going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage."

The popular musicians featured in the Gillette UNCUT film series are enjoying a remarkable year. will.i.am and the Black Eyed Peas recently received several GRAMMY nominations, including Record of The Year and Album of The Year for THE E.N.D. McGraw currently has a Top Ten hit on the country charts with "Southern Voice," and is co-starring with Sandra Bullock in the motion picture hit, The Blind Side. Hoppus and Blink-182 delighted millions of fans by reuniting this summer, and the All-American Rejects recently completed a sold-out concert tour across America.

Clinch - who has filmed music documentaries and music videos for iconic rock bands including Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters - has captured the stories behind this success in the Gillette UNCUT series. Each Gillette UNCUT documentary film will be unexpected and revealing - capturing the artists' thoughts and feelings before taking the stage.

The Gillette UNCUT campaign will be supported by a broadcast television partnership with Fuse TV, print ads in SPIN featuring the musicians, and online media partnerships with SPIN.com, Pandora.com, Last.FM and YouTube.com.

Trailers of the films can be found at http://www.shavelikearockstar.com

In addition to the Gillette UNCUT series, as part of the campaign Gillette will also launch "Shave Like a Rock Star," a series of tongue-in-cheek shaving tutorials hosted by each artist. "Shave Like a Rock Star" will be integrated on Gillette's Web site in conjunction with the Gillette UNCUT launch in late January.

For photos, videos and more information about Gillette grooming products or to check out the latest Gillette advertisements, please visit http://www.GilletteResourceCenter.com.

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Gillette

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