Geyser Brands Inc. Appoints Data-Driven Agency for Geyser and Subsidiaries' Brand Strategy, Growth, and Marketing

VANCOUVER, April 10, 2019 /PRNewswire/ - Geyser Brands Inc (TSXV:GYSR) (the "Company") announces GetFresh Ventures as its strategic partner for both the Company and its subsidiaries effective immediately. GetFresh Ventures provides strategic data-driven growth advisory through its combined Agency and Consultancy model, marrying deep industry knowledge and experience with leading digital and creative capabilities. This includes crafting corporate strategy, financial modeling and forecasting, building technology roadmaps to support business operations, and digital marketing.

Brands are so focused on designing and manufacturing new products that they generally postpone the hard work of growing their market share until too late in the game¹. In the last 10 years in the Consumer-Packaged Goods space alone, 64% of brands failed due to growth and marketing challenges², leading to $5 billion in investment losses and $50 billion in potential return losses³. With so many emerging and incumbent brands in the market, brand owners need to balance their focus on growing the bottom line with building a robust brand identity and strategy that are vital to differentiation.

By teaming with GetFresh Ventures, the Company and its subsidiaries intend to capitalize on the innovative design and manufacturing of new hemp and proposed CBD products to meet the growing demands and preferences of the global market, which is expected to reach $22 billion USD by 2022 in USA alone⁴. GetFresh Ventures specialty - designing and executing data-driven strategies, technology roadmaps, and digital marketing campaigns - will support and guide product development through customer feedback loops across all channels.

Founded in 2016 by entrepreneurs and veterans of high-tech SaaS and consumer healthcare companies, including Hootsuite, Accenture, Factors Group, Vision Critical and PayByPhone, GetFresh Ventures provides a multi-faceted growth platform that empowers direct to consumer brands to increase their market share, and in turn increase their valuation. GetFresh Ventures delivers its services using a holistic, purpose-driven model incorporating an integrated human and business growth engine, a problem-based strategy, and a data-driven mindset. Its team of growth experts was chosen for notable experience in building cannabis brands, with an emphasis on wellness-focused CPG and natural health products and the direct-to-consumer experience.

"The GetFresh Ventures team, led by Diraj Goel, are market leaders in business growth strategies," comments Andreas Thatcher, CEO of the Company. "Their data-driven direct-to-consumer approach provides us with product and consumer insights that will be key to our success. Our aligned focus on purpose-led companies will help us develop the most loved consumer brands in the health-related cannabis space."

"We're thrilled to start working with Geyser Brands" says Diraj Goel, CEO of GetFresh Ventures. "We both have a shared vision and purpose for plant-based products that empower individuals in their pursuit of their best selves. Their innovative and visionary approach to product formulations and customer centric design will be the north star of our partnership."

ABOUT GEYSER BRANDS
Geyser Brands Inc builds health-based hemp CBD consumer products in the Nutraceutical, Cosmetics, Food & Beverage and Pet sectors world-wide. R&D investment in NanoFusion - a proprietary all-natural nanotechnology - delivers topical, cream, beverages and baked goods, oil, and tincture formulations with superior bio-availability and water-solubility. Geyser Brands is a Health Canada approved Licensed Producer in Port Coquitlam, B.C.

On Behalf of the Board of Directors

"Andreas Thatcher"

____________________________________
Andreas Thatcher
Director and CEO

THIS NEWS RELEASE, PROVIDED PURSUANT TO APPLICABLE CANADIAN REQUIREMENTS, IS NOT FOR DISTRIBUTION TO U.S. NEWS SERVICES OR FOR DISSEMINATION IN THE UNITED STATES, AND DOES NOT CONSTITUTE AN OFFER OF THE SECURITIES DESCRIBED HEREIN. THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS, AND MAY NOT BE OFFERED OR SOLD IN THE UNITED STATES OR TO U.S. PERSONS ABSENT REGISTRATION OR APPLICABLE EXEMPTION FROM REGISTRATION REQUIREMENTS.

CAUTIONARY AND FORWARD-LOOKING STATEMENTS

This news release contains forward‐looking statements and forward‐looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward‐looking statements or information. Forward‐looking statements and information are often, but not always, identified by the use of words such as "appear", "seek", "anticipate", "plan", "continue", "estimate", "approximate", "expect", "may", "will", "project", "predict", "potential", "targeting", "intend", "could", "might", "should", "believe", "would" and similar expressions.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward‐looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to, the risks associated with the marijuana industry in general such as operational risks in growing; competition; incorrect assessment of the value and potential benefits of various transactions; ability to access sufficient capital from internal and external sources; failure to obtain required regulatory and other approvals and changes in legislation, including but not limited to tax laws and government regulations. Accordingly, readers should not place undue reliance on the forward‐looking statements, timelines and information contained in this news release. Readers are cautioned that the foregoing list of factors is not exhaustive.

SOURCE Geyser Brands Inc.

Related Links

http://www.geyserbrands.com/

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