Get Shiny, Silky Hair Without Weighing it Down - We Dare You!

ENGLEWOOD CLIFFS, N.J., Sept. 26, 2014 /PRNewswire/ -- Oils are a miraculous, age-old beauty secret known to provide countless benefits to hair.  Women crave the beautiful, silky hair oils can offer, but often avoid them as many have concerns it will leave hair weighed down or greasy.

Dove^® Advanced Hair Series Pure Care Dry Oil system offers a non-greasy formula that enhances silkiness and shine for all hair types.  Infused with African Macadamia Oil and Coconut Oil, Dove Pure Care Dry Oil system features a lightweight, luxurious formula that penetrates the hair quickly, leaving no greasiness or undesired product build-up, for hair that is sublimely silky and protected.  

"Women often fear the word oil because they are afraid of it weighing their hair down," says Dove Celebrity Stylist, Mark Townsend. "However, oils offer hair a myriad of benefits including nourishment, shine, smoothness and protection. Using a system like Dove Pure Care Dry Oil is the perfect solution for women who need delicate, weightless nourishment to restore silky shine to hair that has become dry or dull." 

On Monday, September 29, tune in to CBS's Daytime Emmy Award-nominated talk show THE TALK (broadcast weekdays 2:00–3:00 PM, ET; 1:00–2:00 PM, PT) as Dove Celebrity Stylist, Mark Townsend gives two lucky audience members their very own silky hair transformations using Dove Pure Care Dry Oil.  Witness the results and try it for yourself.

Dove Hair is daring women everywhere to try Dove Pure Care Dry Oil, risk-free now through December 31, 2014.  If you are not completely satisfied with the purchase of your Dove Pure Care Dry Oil product, Dove will refund it*.   Take the Dove Silky Hair Dare yourself and share your beautiful results at #SilkyHairDareSweeps for a chance to win** $20,000 in prizes up for grabs.  Residents of the 50 U.S. states & D.C. are encouraged to enter the Dove Silky Hair Dare Sweepstakes open now through November 20.  Learn more about the sweepstakes and the full line of products online by visiting www.dove.com, or by visiting Dove on Facebook, Twitter or Instagram. Dove Advanced Hair Series Pure Care Dry Oil products are available for purchase in Mass, Food and Drug retailers nationwide.

About Dove^® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women's specific hair needs, whether it is dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

Contact:
Katie Stratakis/Edelman
212-704-8183
[email protected]

Kathryn Fernandez/Unilever
[email protected]

*Visit hairmoneyback.com for details.
**No purchase necessary. Void where prohibited. The Dove Silky Hair Dare Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 9/25/14 and ends 12:00 p.m. ET on 11/20/14. For Official Rules, visit http://www.dove.us/Products/Hair/Silky-Hair-Dare.aspx?page=rules  

Photo - http://photos.prnewswire.com/prnh/20140925/148509

SOURCE Dove Hair