Georgia Soccer Revolutionize The Business Of Youth Soccer With Affinity Sports' Time Saving, Next Generation Technology

SAN DIEGO and ATLANTA, June 28, 2016 /PRNewswire/ -- Affinity Sports, LLC (http://www.affinity-sports.com) and Georgia Soccer (http://www.georgiasoccer.org) announced today the signing of a new, three year exclusive integrated technology partnership renewal to seamlessly deliver innovative technology solutions, superior business intelligence and support that will help grow the game of soccer and reduce the time spent on repetitive boring business tasks.

"Affinity Sports provides Georgia Soccer with unprecedented business intelligence and invaluable reporting tools which allows us to know a lot more about our members and grow our membership," said Greg Griffith, Georgia Soccer Executive Director. "Affinity Sports' player management data allows us to dig deeper and discover how we can efficiently help our youth soccer clubs and their soccer players. We made the switch to Affinity Sports to improve how we manage our relationship with our members and since then, we have enjoyed significant growth. We look forward to working together to grow the game of soccer."

Affinity Sports integrated business intelligence provides insights on how youth soccer is growing and can alert a state association executives if new soccer fields are needed. 

"With Affinity Sports, I know if a soccer club's membership is growing and can analyze if an area may need additional soccer fields. I know when I should be talking to county officials to meet the needs of our 86,000 plus members," said Griffith. 

"Georgia Soccer is a leading organization in US Youth Soccer and we are thrilled to continue our partnership — making life easier for soccer players and those dedicated individuals who make playing the game possible with our Best-In-Class operating platform and integrated technology solutions," said Mark Skeen, CEO of Affinity Sports.  "We recognize the tremendous amount of work it takes to get players on the field and the importance of providing usable data driven information to our clients. Affinity Sports currently serves the needs of over 28 US Youth Soccer State Associations and US Adult Soccer State Associations and more than 2 million of their players, coaches, volunteers and staff members."

Affinity Sports has the best real-time technology with market-leading business intelligence providing the most advanced and flexible platform for incredibly powerful online player registration enabling associations with hundreds of thousands of members to run seamlessly. Georgia Soccer's long-term extension of this key technology exemplifies the strength of Affinity Sports' service and innovative product offerings. With the premier, real-time compliance engine in the industry, Affinity Sports anticipates processing over $100,000,000 in player and team registration payments through its online registration service.

Affinity Sports is now the largest provider of integrated data management and association operating software and support.

"Organizations that are still using paper registrations are in the dark ages," said Griffith. "Issues with duplicate player records are a major problem in youth soccer, and it is a duplication of work." Efficiently managing resources is a key to success in any business and Griffith wonders why anyone organization would pay staff to re-enter player information. "Data is always better if entered by the original source — there are always errors when reading hand writing."

Affinity Sports saves tens of thousands of hours of mind-numbing repetitive data entry by staff and volunteers — returning the focus back to the game. With Affinity Sports, youth sports organizations stop wasting effort, time and money — and, can efficiently redirect resources back to the game.

Affinity Sports' unique player ID's stay with each player forever and this leads to Affinity's ability to deliver unequaled data integrity and accountability.  "We used to have a problem with one player being registered on multiple teams," said Griffith who strongly believes in fair play and sought a solution to a star player playing for different clubs. 

To help grow the game of youth soccer, Georgia Soccer offers Affinity Sports at no charge to the youth soccer clubs in Georgia and Griffith wonders why a club would opt for anything else. 

"Affinity Sports' impact on youth soccer has been tremendous. We are proud to save the average registrar 3 hours of time per player with our enhanced sports data management platform which increases efficiency and minimizes human errors," said Eric Campbell, Chairman of Affinity Sports.

Affinity Sports also significantly reduces staff and volunteer labor with manual uploads from third party registration systems. 

"We help our clients maximize revenue as well as reduce costs. We really are our clients' partner," said Skeen. "Without raising player registration fees, Utah Youth Soccer Association's annual player registration revenue increased by more than $500,000 after mandating that their youth soccer clubs use Affinity Sports' online player registration service."

Affinity Sports goes beyond the needs of its clients today and provides the only full-featured, intelligent data driven player management solution for youth sports providing real time information and revenue generating options. 

For unsurpassed, revenue generating potential, Affinity Sports launched the Affinity Advantage program harnessing the buying power of nearly two million people — matching customer needs with compelling services and products. Affinity Advantage Best-Of-Breed partners benefit from selling throughout the life-cycle of the player. The business intelligence of knowing when sport training starts or when tournament travel is scheduled provides valuable ecommerce information — anticipating members; needs for merchandise and services from running shoes and cleats to travel insurance.

Affinity Sports' dynamic digital player cards and mobile application are one example of market leading innovation that is bringing technology to the soccer fields all across America.

"For youth sports organizations looking to differentiate themselves in a highly competitive landscape and meet growing revenue and membership goals, Affinity Sports has the business solution which can exceed your needs," said Skeen.

ShareView™ association operating platform and seamless integrated services including tournament services, automated member communications, background checks, player eligibility, player transfer and return to play modules.

About Affinity Sports
Established in 2002, Affinity Sports assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations. 

For more information, photos and interviews please contact Andrea Garcia, Affinity Sports Communications Manager, Direct: 619-207-2603 | Email: [email protected].

Photo - http://photos.prnewswire.com/prnh/20160628/384549

SOURCE Affinity Sports

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