George Washington University Joins the Marketo Marketing Nation for Insight into Full Student Lifecycle

SAN MATEO, Calif., March 24, 2015 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that George Washington University has selected Marketo's engagement marketing platform to create seamless application and enrollment experiences for prospective students in the School of Business.

A leading university in education and research, George Washington University School of Business wanted to drive enrollments among the best and brightest within the business community. GWU School of Business relied on traditional live information sessions, events and direct marketing to reach potential students, but needed a single platform to communicate and track the complete lifecycle of a student from the first touch point to application process to interview and enrollment.

After evaluating other solutions, GWU School of Business selected Marketo to improve their engagement marketing efforts. With insights gained from automated invitations, landing pages, thank you emails and follow ups, GWU learned which channels created the most awareness, drove the most applications and ultimately, led to the most enrollments, all while driving efficiency within their admissions team.

Since these initial campaigns and channels with Marketo, GWU School of Business finally has insights into the entire student journey and was able to bring together all of their marketing channels, including websites, multi-city fairs, on campus information sessions, coffee chats and visit programs. And with the ability to adjust campaigns in real-time, the business school is now able to adjust spend for well-performing marketing programs more efficiently than before.

"The business school environment is highly competitive. We chose Marketo to give us the tools we need for a seamless, engaging and personalized experience for potential students," said Patsy Torres, assistant director of graduate admissions at George Washington University School of Business. "With a single view of all of our marketing activities, we can now identify which campaigns and channels capture prospective students' attention and generate the most applications and enrollments. With Marketo, we are set up for success."

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.      

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