Gen Z 360: Preparing for the Inevitable Change in Culture, Work and Commerce -- a new book and a one-of-a-kind virtual reality book launch

This book release is accompanied by an innovative launch event ― a virtual reality experience that tells the story of the book, describes this generation, and sets a new bar for book promotions in a digital era.  "Under normal circumstances, we would have liked to launch Gen Z 360 with a big party for our friends and business partners but with the uncertainty that still surrounds us due to COVID-19, a big party was off the table," said Ben-Shabat.  "Fortunately, though, this 'new normal' forced us to think outside the box and rethink what a book launch could look like under the current circumstances. The result is a one-of-a-kind book launch, and the big bonus is that everyone, everywhere, can attend," she said.

Ben-Shabat, who believes that if you want to know a generation, just ask "what's your biggest dream," has collected thousands of dream statements from teenagers and young adults throughout her research. With the help of artists from all around the world, a select number of these statements were turned into illustrations. These appear throughout the book and form the backbone of the virtual reality experience which is designed as an art gallery.

About Gen Z planet
Gen Z Planet is a research and advisory firm focused on the next generation of culture-creators, employees, and consumers.

Visit the virtual gallery at www.genzplanet.com
Purchase the Book @amazon: https://amzn.to/2VtFpdW

SOURCE Gen Z Planet LLC

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